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PANSTADIA & ARENA MANAGEMENT WINTER 2013/14


Out with the old, in with the new


As venues grapple with times of austerity, environmental concerns and increasing


competition, they can look to a seat for all occasions.


A


s we fi nd ourselves almost a decade and a half into a new millennium, our


many esteemed, twentieth-century-built sports venues are having to grapple with the inevitable process of aging.


And with the ever increasing economic and environmental concerns, it’s never been more important to breathe life back into our clubs… in a way that alleviates both fi nancial expense and, of course, carbon footprint.


 Cue The BOX Seat 901. The ideal, cost-effective choice of stadium and arena seating. Simply refi ned with a single element construction, this


all-polymer soft action ‘tip-up’ seat is crafted to maintain the correct ergonomic profi le for superior lumbar support, and integrates into The BOX Seat product range as an entry-level solution. It offers everything you need as a venue and nothing that you don’t. Its upholstered counterpart, The BOX Seat 901 Padded Model, also provides a luxurious yet economical option for VIP or Member requirements.


The 901 is an absolute game-changer for venues looking to update their style for less, without compromising on quality or spectator comfort.


 Arenas and stadiums across all sporting genres are benefi ting from the masterful design of the 901. Most recently, Ulster Rugby has revived a tired-looking home ground by choosing to install 9,000 BOX Seat 901s into new spectator stands at Ravenhill stadium. Phase One recently saw completion of the Aquinas and Memorial ends, whilst a second phase in the early part of next year will fi nish the overhaul of the main Grandstand. By utilising The BOX Seat, Ulster have been able to entirely refresh their image yet retain the authentic charm of a venue so richly steeped in history.


The 157-year-old hallowed ground of Lancashire County Cricket Club is another to have undertaken a contemporary rejuvenation with the 901 Model. Old Trafford can now reach a capacity of 65,000 for large-scale events in addition to the cricket programme, vastly boosting revenue opportunities for the club and bringing its facilities in-line with its status as one of the most signifi cant English grounds of the present day. The 901 Padded Model was also the chosen seating solution for the recent redevelopment of the historic Members’ Pavilion at The Kia Oval. As Chief Executive Richard Gould put it, the renovation was to create a “front door which fully respects [The Oval’s] heritage and history, whilst also providing peerless facilities for its members and supporters”.


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