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? Tesco winner


highly commended


? AstraZeneca with Yusen Logistics


shortlisted


? AstraZeneca with Yusen Logistics


? GlaxoSmithKline ? IBM ISC ? McDonald's UK with Martin Brower UK


? Tesco


prettymuchon level pegging.Those twowere AstraZeneca withYusen Logistics, andTesco. Yusen Logisticswas appointed in 2007 to convert


Tesco F


Picture: From left:MikeMeades, general manager of Flextronics; Vishal Bansal, supply chain development and blueprint director atTesco;MikeMoss, programme manager atTesco; TomCharlton, senior analyst at Tesco;and Rob Beckett.


AstraZeneca’s supply chain frompush to pull by introducing lean principles.The solution was focused onYusen’s Antwerp hub and a control- tower-driven European multi-modal network. The two companies collaborated on a strategy to minimise airfreight andmaximise ocean movements, consolidating inbound freight directly into the European network. In the pharmaceuticals industry, less than five per cent by volume is transported by anymeans other than air freight. However, AstraZeneca has achieved 55 per cent of their volume transported by sea freight – amajor cultural shift for the sector.The resulting cost savings and benefits have been considerable.The judges thought highly of the way the two companies worked hard to overcome the cultural barriers, and Highly Commendthe partnership, but on balance, they concluded thatTesco’s entry had the edge. Tesco has one of the largest andmost diverse supply chains in theworld, spanning 12 countries and serving millions of customers aweek. In an initiative aimed at introducing best practice in a coherent and consistentway across the various markets the company operates in, itwas decided to deploy a small group of experts, called the Supply Chain Blueprint team, to improve operational


E-Fulfilment winner


? Whittard of Chelsea with Dalepak


shortlisted


? Debenhams with DHL Supply Chain


? Whittard of Chelsea with Dalepak


? Wilkinson with Clipper


Whittard of Chelsea with Dalepak E


-fulfilment isnowa critical function for a growing proportion of businesses. Picking and dispatching single items rather than


pallet loads creates its ownset of challenges, but as the judges know, e-fulfilment requires innovative thinking to drive efficiency.Theywere not disappointed.Two companies stood out – DebenhamswithDHLSupplyChain, andWhittard’s of Chelsea withDalepak. Flexibility is at the heart of the entry from


Picture: From left:Rob Beckett; Nathan Smith,Whittard’s financial director;Michael Finn,managing director of Dalepak;and Ruth Waring fromWomen in Logistics.


Supply Chain Standard December 2013


DebenhamswithDHL Supply Chain. Rapid expansion of the retailer’s online business required a second e-commerce warehouse in Sherburn, enabling the company to offer a greater breadth of product offerings.However, reducing the cost base without compromising service was a primary aim. Working together the two companies have created an agile supply chain operating model that copes with peaks and that can scale up by several hundred per cent on volumes without increasing permanent head count. Whittard of Chelsea place a great emphasis on quality and their customer offerings, so when the company came to outsource their logistics in 2012, Dalepak had to be highly innovative in their design of a bespoke solution that encompassed both store delivery and e-commerce demands.The judges were impressed by the evident close collaboration between the two companies. This was keenly demonstratedwhen in 2013


Whittard launched a “blend your own” programme which involves customers blending their own selection of “virtual tea” on theweb site. To support this programmeDalepak invested in a blend roomwithin their Pineham facility,where trained staff respond to customer orders by precisely blending teas as specified. The orders are then packaged, labelled and sent out to the customer for next day delivery. But “value added” services by the 3PLwent


beyond this in helping Whittard to develop aweb site with a giftwrapping service and then supplying themeans of fulfilment of the service – including handwritten messages for customers. The judges liked what they heard and awarded the E-fulfilment trophy to Whittard of Chelsea withDalepak.


Awards 23 Supply Chain Strategy & Design sponsored by Flextronics


romthe five shortlisted entries for the Supply Chain Strategy&Design category, twoscores clearly stood out above the rest and bothwere


efficiency.The team supports countries by coaching, training and up-skilling, with a focus on improving availability of products for customers, reducing working capital and reducing food waste. InMalaysia the team’swork has reduced gaps on


shelves by 37 per cent over the last year,with a 17 per cent decrease in stock holding and a 26 per cent improvement in stock availability for stores from depots.The successes inMalaysia are nowbeing replicated in the rest of the retailer’s ninemarkets in Asia and Central Europe. The judges say ofTesco: “They have a clear vision


which theywere able to demonstrate was aligned to the corporate strategy.They used benchmarking internally and externally to good effect andwere able to showimproved KPIs in a global context.” The trophywas awarded toTesco.


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