www.supplychainstandard.com Automotive, Aerospace & Defence sponsored by Demand Solutions
Jaguar Land Roverwith Unipart Logistics I
winner
? Jaguar Land Rover with Unipart Logistics
highly commended
? Kwik Fit with CEVA Logistics
shortlisted
? Jaguar Land Rover with Unipart Logistics
? Kwik Fit with CEVA Logistics ? SouthcoManufacturing Ltd
nprevious years German companies have tended to predominate inthis
category.This yearwas
different.The twofront running entrieswere
Picture: From left:TimWelch, managing director EMEA of Demand Solutions;Alison Crook, business development manager at Unipart;Chris Roberts, global account director of Unipart;Mike Varnom,managing director of Unipart;and Rob Beckett.
Kwik FitwithCEVALogistics and Jaguar LandRover withUnipart Logistics. Kwik Fit and CEVA Logistics have been working together since 2008,with the 3PLmanaging the delivery of over fivemillion tyres per annum to over 700 Kwik Fit retail
centres.The acquisition of Kwik Fitin2011byanorganisationwithanexisting interest in theUK tyremarket,made the integration of the two logistics networks an imperative – a situationwhich had commercial implications for CEVA
Logistics.Despite the huge difficulties faced, thetwo companiescreated atransitionplanwhich provided shared financial benefits, protected the 3PL’s commercial interests and allowed the operational and cost benefits of the new system to flowdirectly to Kwik Fit. The judges say: “The enthusiasm from both parties to share the journey, successes and pain ofmaking thiswork is particularly refreshing.”Thiswas a very good entry. However, the judgeswere struck by the scale, complexity and performance of the global aftermarket support operation for Jaguar Land Rover, delivered through a 25-year collaborative partnershipwithUnipart Logistics.Under the relationship with JLR,Unipart Logistics is responsible for 1.2 million Jaguar cars around the world, supporting the full range of parts for any service or repair during the lifetime of the vehicle. For the Jaguar Land Rover aftermarket the 3PL
manages 60,000 part numbers, collected from1,200 suppliers and shipped to 17 regional DCs for over 850 dealers and importers worldwide. By integrating supply chain functions, aGlobal
Control Centre ensures total alignment of processes and encourages collaboration between supply chain partners.Dashboards present supply chain information in a standardised view and allows all data to be interrogated down to part number level. The impact on customer service has been significantwith availability consistently above 98 per cent. The judgeswere impressed, saying “This is an excellent case study of a tailored, collaborative approach towards customer service built around a shared common vision and goals.” For the judges, therewas little doubt that Jaguar Land Rover with Unipart Logistics deserved towin.”
HiTech, Communications & Electronics sponsored by Logistics Manager
Telefónica UK with DHL Supply Chain A
winner
? Telefónica UK with DHL Supply Chain
shortlisted
? Bowers &Wilkins with Demand Solutions
? Dell ? Flextronics ? Infineon Technologies ? Telefónica UK with DHL Supply Chain
s any long-termobserver of theAwards will know,HiTech,Communications& Electronics is one of the most fiercely
contested categories of the competition and frequently offers up theOverallwinner. This year, thewinner of the category was a very close contender for the top prize. Dell is no stranger to these Awards, having been
Picture: From left:Mark Judd, commercialmanager of Logistics Manager;Nicky McGroarty supply chain manager of Telefónica O2;GillianTownsend- McGlade operations director for Telefónica account at DHL Supply Chain;and Rob Beckett.
Supply Chain Standard December 2013
an Overallwinner in 2004. This year’s entrywas focused on the fulfilment of a very large order to a major commercial account in Saudi Arabia – some 4,500 servers and 92,680 desktop monitors.Whereas previous orderswere delivered on ex-warehouse terms that resulted in high costs and complexity for bothDell and the customer, this solution “delivered at-place customer warehouse” eliminated 22 days of on-hold costs, reduced complexity and overcame paucity of equipment – to name but a few. This highly ordered andwell orchestrated exercise achieved a number of firsts and created outstanding customer
satisfaction.The judges liked the approach taken to take cost out of the process, but felt the scope and depth of theTelefónicaUKentry wasmore exacting. Telefónica operates in a challengingmarketplace
where customer service is a key differentiator.When customer expectations are not effectively met, there is often a competitive dealwith another supplier just a phone call away. Customer satisfaction is closelymonitored with over 15,000 surveys each
month, and insights are shared with partners at monthly governancemeetings.Over the last 18 months multiple supply chain improvement projects have been completed and have resulted in significant improvements to customer satisfaction. The judges say: “The relationship between
TelefónicaUKandDHL has delivered an innovative approach to the supply chain that goes beyond traditional supply chainmanagementwithin the aftersales marketplace. Through theDHL customer service and insights teams working in partnership withTelefónica, customers have been placed at the heart of supply chain strategy.” For the judges this was a highly impressive entry that truly deserved the trophy.
Awards 19
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