www.supplychainstandard.com OVERALLWINNER sponsored by PwC Jaguar Land Roverwith Unipart Logistics Argos is two years into a five-year supply chain winner


? Jaguar Land Rover with Unipart Logistics


finalists


? Argos with Kuehne + Nagel


? Telefónica UK with DHL Supply Chain


shortlisted


? Jaguar Land Rover with Unipart Logistics


? Spirit Pub Company with Kuehne + Nagel


? BP ? GlaxoSmithKline ? Telefónica UK with DHL Supply Chain


? Argos with Kuehne + Nagel T


o take the OverallWinner trophy at the European SupplyChain ExcellenceAwards requires an organisation to demonstrate all


the characteristics and attributes of aworld-leading supply chain; it must lead its sector through the creation of innovative strategies, display dedicated and inspirational leadership, encourage team engagement, and of course, prove exemplary execution of the strategy to the overall benefit and performance of the enterprise.But theOverall winner must go even further than this. Itmust be able to prove that it is better than thewinners of all the other industrial categories. This year is no exception; the outrightwinner of


the 2013 Awards demonstrates all the characteristics and attributes of aworld-leading supply chain. But before revealing thewinner, let’s look through the top contenders first. The process for determining theOverallWinner


involves the assessment and comparison of each of the six Industry Sector winners. So shortlisted for thetrophywere–JaguarLandRoverwithUnipart Logistics, Spirit Pub Company with Kuehne +Nagel, BP,GlaxoSmithKline,TelefónicaUKwithDHL Supply Chain, and Argos with Kuehne +Nagel. By winning their Industry Sectors allwere candidates for the Overall Award and consequently the judges debated their attributes at length and compared their scores across the core disciplines. However, three companies stood out. The judgeswere impressed byTelefónica UK’s


Picture: From left:Rob Beckett; Johnathon Marshall, partner at PwC;Ron Swanson, IT director at Unipart; Chris Brown, global supply chain director at Unipart; Alison Crook, business development manager at Unipart; Bernard Molloy, sales director at Unipart;MikeVarnom, managing director of Unipart; Chris Roberts, global account director of Unipart; and Richard Hankinson, automotive director.


Supply Chain Standard December 2013


determined focus on customer service and the way the company wasworking withDHLSupply Chain to constantly improve the customer experience. They believed the partnership between the two companies “goes beyond traditional supply chain managementwithin the aftersales market”. Through the partnership, specialist ‘Insights’ teams have been able to gain an intimate understanding of end- user needs which have resulted in significant operational improvements in both forward and reverse logistics.The judges recognised that TelefónicaUKoperates in a challenging marketplace, where customer service is a key differentiator, and they scored them very highly across core disciplines, however, the competition wasstrong–verystrong.


transformation programmewhere the retailer expects to double its product offering, reduce logistics costs and secure the topmarket position in digital retailing.The judgeswere particularly impressedwith the way the business wasworking with its logistics services partner, Kuehne +Nagel, to drive cost out of the supply chain through a complex programmeof initiatives including, port strategy, container consolidation, vendor performancemanagement and RDC direct logistics. The judges could see the success of the initiative, looking at the results so far. “The programme demonstrates best in class governance, clear and disciplined performance and benefits measurement, alongwith strong sponsorship from company leadership,” say judges. “It’s a great example ofwhere focusing on simple, core supply chain principles can bring big benefits to an organisation and howa truewin-win partnership can produce results.”However, impressive though the results to date may be, the judgeswere conscious of the fact that this was a project in mid- flow.The initiative clearly has greatmerit and they would be delighted to see the company’s progress further down the line. But this year, theywere up against an extremely strong contender for the OverallWinner trophy.


Scale and complexity The judges always look for anOverallWinner where the supply chain is clearly seen to be at the very heart of the business.This they found in abundance with Jaguar Land Rover in their global aftermarket support operation, delivered through a 25 year collaborative partnership withUnipart Logistics. The operation looks after some 1.2million Jaguar cars around theworld, supporting the full range of parts for any service or repair during the lifetime of the vehicle. It was the scale and complexity of this


international operation, combined with the precise control and co-ordination of customer centric solutions – orchestrated throughwell managed collaborative relationshipswith suppliers - that impressed the judges. The effectiveness of the aftermarket support


operationwas clearly evident. The judges say, “When you look at fewer than 100 cars off the road anywhere in theworld a result of parts availability, in a parc of 1.2 million vehicles, it’s pretty impressive”. “Jaguar Land Rover is a business that has been


transformed over the last few years. It has grown massively, coming froma disadvantaged position to being a ‘world class’ business. It’s a terrific success story – one where the aftermarket has clearly contributed to the success of the business,” say the judges. Announcing the OverallWinner at the Awards


Night, JohnathonMarshall, partner at PwC, said: ‘There was one organisation that stood out across the five core disciplines. This organisation showed how their supply chain was used to create a competitive advantage, by designing it around the customer. “Thiswas a supply chain genuinely at the heart of


the business – delivering against a global challenge covering 140markets. TheOverallWinner of the European Supply Chain Excellence Awards 2013 is… Jaguar Land Rover withUnipart Logistics.”


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