Marrying your local funeral director may seem a drastic way to make sure you get the job but for one fl orist, making an appointment 19 years ago to pitch for the business ended up achieving a double whammy. A husband and a regular supply of work! For the rest of us making sure we get,


and hang onto, the most sacred of fl oristry work is a little more diffi cult. And then of course there’s the issue of how appropriate it is to actively promote funeral work in the fi rst place. Is it tasteless to show the goods or is the new economic reality making the world a diff erent place where taste is less important than generating business? And then what about pricing, especially


on the more bizarre and unusual designs. How on earth do you a) calculate how much fl ower you will need and b) cost it out so it doesn’t become as expensive as an original by Damian Hirst or Picasso? Yes we know fl orists are just as good but sadly we also know the prices paid will be far less. We took to the social networks and our


wonderful readership to fi nd out what fl orists felt, looked at how other parts of the funeral world were generating new business, got the inside track on pricing and hopefully sourced some new ways to capture sales. And as an added bonus, with the help of Oasis® Floral Products we’ve also put together a gorgeous portfolio of design ideas.


Funeral sales to die for Part two


60 F&wb Autumn/Winter 2013


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