We’re in the...
Are you a good fl orist? And are you prepared to put your business to the test...?
TM
In the run up to December and the three big peaks we’re looking for even more fl orists to add to our
unique Good Florist Guide (GFG). The aim of the Guide is to promote all that is good in our industry to help consumers get in touch with the very best fl orist businesses out there.
Being in the Good Florist Guide is free; you can’t buy your way in, you have to be approved! You must have a website and you will have to send in a portfolio of photographs so that Emily and her team can really get inside your business and see what you can do.
But the time spent will be worth it. Not only will you be included in our new Good Florist Guide website and be part of our consumer promotion, but you’ll also be able to display the GFG logo in your window and on your website to show customers that you go the extra mile.
We’ve answered some of most frequently asked questions and included a tear-out application form so all you have to do is take lots of pictures, complete the form and send it off to us.
Already over 300 businesses are part of the Good Florist Guide, why not join them?
GFG FAQ
Does it cost to join? No… it’s always been underwritten because we believe in the idea. Depending on what happens we may have to review it but not until after the next round of peaks.
Is Good Florist Guide a relay? Nope… GFG is about helping consumers have great fl owers by promoting the best of our industry.
38 F&wb Autumn/Winter 2013
Will I get orders? Yes, but not because GFG is an order generator, it’s a way of you showing your shop is better than the rest. If you use the fact you are a GFG member properly that in itself will generate orders.
Can I belong if I am a member of a relay? Of course! We cannot see any reason why they should object.
Is it just open to shops? Not at all, professional freelance and event fl orists are also very welcome.
Does my GFG accreditation last forever? No. You have to reapply every year and that’s why we issue dated logos. We are sure you will still be lovely next year but it’s a bit like an MOT… worth checking just to make sure.
Can you cancel an accreditation? Yes. If we discover a problem or feel the shop has fallen below the standard we are happy to promote then we won’t renew the accreditation and in exceptional circumstances will cancel an accreditation before the end of the year.
Does my shop have to be very chi chi or
modern? Absolutely not. We’ve been working with fl orist shops for decades and know that no one style is right or wrong. That’s why every type of shop is assessed in exactly the same way and to the same criteria. Modern, olde worlde, classic or completely off the wall, the basic rules of being a good fl orist apply.
Are there any rules and regulations? A few, such as the ways you can use the GFG logo and what we would expect you to do in the event of a complaint. However we don’t do ‘heavy’ simply because anyone who is a GFG person is usually on the same wavelength as us.
What promotion will you do? Given it’s a free service it is relatively low key simply because we haven’t got oodles of dosh. However we do have a rather fi ne PR list so there will be lots of press releases on how consumers should choose a shop, what to look for when buying fl owers and why GFG members are the best.
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