the only order-taking, EPOS till system, accounts, reports and marketing software on the market that is tailored especially for fl orists. Since its creation in 2006, Mark and Sally Bennett, along with Steve Grey have been continuously developing and upgrading the software to keep it up-to-date and easy to use. Mark and his wife Sally are
M
fl orists based in the North-East of England, and their partnership with Steve, who is a software developer, has created the perfect balance to produce a system that is everything a fl orist needs for the day to day running of their shop. Mark commented: “Strelitzia
was born out of a need to keep our shops running in a professional and streamlined manner. It was a full-time job keeping up-to- date with the accounts, trying to market to customers and keep a hold of how our business was doing, and there was no product on the market that could successfully help us.” Mark took matters into his own hands and, along with Sally and Steve, built a product that is now a necessity for so many fl orists. Ian Lloyd, from The Flower
Shop in Wilmslow said: “I would be lost without it. Strelitzia has transformed my shop processes totally from easy point of sale ordering, deliveries, client history
Accounts that used to take one and a half days now take less than fi ve minutes.
30 F&wb Autumn/Winter 2013
for upselling, data-basing and invoicing. This is without doubt the best technology we have used in our shop. We recommend this thoroughly to all our students who attend at the UK School of Floristry; to not have Strelitzia in a 21st Century fl orist business would be madness.” Barrie Hughes from Barrie
Hughes Florist in Kidwelly commented that Strelitzia is “the best piece of software a fl orist can have”, while Paul Jackson from Flowers by Arrangement in Swansea said he doesn’t know how he coped without it. Barbara Jackson from Miller’s Florist in Oldham near Manchester also couldn’t live without Strelitzia: “It is without a doubt the best thing I have ever done for my business. Order taking is quick and easy, and with each order we are continually building a database that is essential for successful marketing. I don’t know how I coped without it!” Joy Gill from The Flower Centre
agrees with Barbara: “Strelitzia has changed the way I run my shop and business as a whole. I can rely on Strelitzia to erase human error such as the miss- spelling of addresses due to the post-code look-up, and forgetting
to take certain details; I wouldn’t be without it.” The postcode look-up system is another feature of Strelitzia that saves you time. When you are inputting an order, all you have to do is enter in the postcode or fi rst line of a local address and it will fi nd the correct address. You can then map it to see exactly where it is. “Strelitzia makes running my business so much easier. When taking orders we are being prompted to ask the correct questions to obtain the right content and since getting the system in 2006 the sale of add- ons has increased dramatically in the shop,” explained Neil Whittaker from The Design Element in Manchester. The main principle of Strelitzia
is to make the running of your shop quicker and easier, resulting in fl orist shops that are run professionally and aff ordably, which is so important for any business. Accounts that used to take one and a half days for Mark and Sally now take less than fi ve minutes. With the click of a few buttons your invoices, statements and credit notes are emailed out to your customers, saving you not only time but money as well. If you are currently sending out
You can’t aff ord to miss out
any UK fl orists insist they can’t live without Strelitzia Software. It is
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