Stars for everyone!
www.christmas-star.info
Free posters for you to customise and print
- Downloadable POS material, such as stylish, professionally- designed posters and Christmas open day invitations. You can customise these with your own details, download them and print them off . - A whole Quality Campaign section with everything you need to educate your customers on how to look after the plants, with downloadable care cards and posters. There’s even a video
with cute cartoons showing how to care for them - really easy to embed in your website, or link to from your facebook page. - Web banners, games and apps you can easily customise and upload to your website to inspire your customers online too. There are even Poinsettia e-cards you can send to them, or embed in your website so they can send them to others. If you don’t have a website, there are even instructions on how to build one! - If there’s anything you can’t fi nd, or would like help with, get in touch with us and we’ll go through it with you: email hello@
purplespotted.com or call 0208 939 6474
But I can’t sell them – they’re so cheaply available from bigger retailers, no-
one wants them from me Poinsettias can be great little earners for fl orists. Take some inspiration from the training videos to make them into stunning arrangements or fun little RTGs, and emphasise to
your customers that they’ve been properly looked after. Give out a care card with them so the customer continues to care for them properly. If the instructions are properly followed there is no reason why they shouldn’t last for months and months.
Burcott Garden Centre used the care instructions in their display last year.
Get involved! Pimp your
Poinsettia! The campaign only works if you take part in it, so we’re off ering an incentive. Take part in our Pimp Your Poinsettia competition. Show us how you’ve used the materials, or been inspired by the videos, on www.sfe-web. com and you could win gorgeous poinsettia-shaped umbrellas for you and your staff *. Whether you put your logo
Have a go at using the materials and win gorgeous poinsettia umbrellas for you and your staff !
and message on the poster and print it, put a link to the care tips videos from your Facebook page, create a festive animated banner for your website, make an arrangement inspired by the training fi lms or even send a Poinsettia e-card to your customers we’d love to hear about it. Email photos, screenshots, links to websites, or feedback about what you’ve done to hello@purplespotted. com. We’ll post the pics on our facebook page www.facebook. com/fandwb and in a news story, and we’ll pick the winners on International Poinsettia Day – 12th December, and send poinsettia umbrellas to the 20 best entries. *Max three umbrellas per shop
F&wb Autumn/Winter 2013 29
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