in association with THE MOST INFLUENTIAL BRANDS IN LICENSING: CHARACTER/ENTERTAINMENT >>>PEPPA PIG 1


Brand Owner: eOne


It may be celebrating its tenth birthday in 2014, but Peppa Pig’s popularity is showing no signs of waning. It now boasts 300 licensees in total, with 83 of these in the UK. The brand’s market leading consistency in


the pre-school sector - which is one of the toughest in which to make headway - has to be admired. And it was by a great many of our judges. Peppa Pig and eOne were


praised for not only being hugely successful week on week in all categories, but


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for also managing to take advantage of moments in the year and seasonal opportunities. These included specific Mummy Pig and Daddy Pig promotions around Mother’s and Father’s Day, as well as its ‘Peppa meets the Queen’ intitiative. The continuation of its UK success has been made even more impressive by the fact that eOne has also been introducing Peppa Pig to international markets. Solid in-roads have been made in the US, as well as


across Latin America, Spain, Canada, Benelux, Asia and Australia to name just a few.


On top of all this, Peppa Pig World at


Paultons Family Theme Park continues to be a must-visit tourist attraction. With activities surrounding the tenth anniversary currently being planned, don’t bet across Peppa Pig taking the top spot again this time next year. One judge summed it up pretty nicely:


“Well managed, good spin off licensing and one of the best experiential mixes of all brands in the UK”.


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