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in association with THE MOST INFLUENTIAL BRANDS IN LICENSING A WORD FROM OUR SPONSORS


Dickie Armour, General Manager & Head of Global Sales, MyBrandEmail


JUST LIKE the brands on the Power List, MyBrandEmail is taking the licensing world by storm and is proud to be a Gold sponsor. MyBrandEmail is currently in


negotiations with numerous global entertainment brands and about to launch the email service with Elvis Presley, Garfield and Dexter. Earlier this year, we launched the email service for CBS Consumer Products to sell Star Trek email addresses via www.startrekemail.com. The company behind


Gold Sponsor


MyBrandEmail is Fibranet Services and the idea came from an existing service we provide to millions of customers all over the world – email


addresses; enabling brands to sell email addresses to their fans. We launched the service in August 2012, and the concept is pretty simple but incredibly powerful. Fans want to get closer to their favourite brand and the brand also wants to get closer to their fans. The fan goes to the email sales site and searches for their chosen alias – for example wendy@starfleet.com or david@allshookup.com. If their chosen alias is available, they then enter all their details, pay and the address is set up in seconds. There are huge benefits to the brand. In many cases they will be


capturing a new database of fans from all over the world and MyBrandEmail provides them with an exciting, recurring profit stream as the email addresses have to be renewed every year. The opportunity also pays the brands very handsomely – usual royalty payments are between 50 and 60 per cent. MyBrandEmail offers all the technical support to the end user customers, too. We are proud to be Gold sponsor


of the Licensing.biz Power List 2013 and we are looking forward to telling those brands lucky enough to have made the list more about the services we can offer.


>>> For more information contact:www.mybrandemail.comsales@mybrandemail.com  +44 (0)845 25 911 25


A WORD FROM OUR SPONSORS


Dan Cox, Head of Marketing, Counterpoint Systems


LONDON-BASED Counterpoint Systems provides world-leading licensing administration solutions. The Licensing.biz Power List


survey of influential executives across the industry provides valuable insight into what makes a powerful brand successful. Many of these successes will rely, at least in part, on using licensing administration software to drive efficiency and reduce cost. Counterpoint’s License Maestro


Gold Sponsor


software goes further, and provides powerful 360-degree control of the entire licensing lifecycle, allowing businesses to


concentrate on creativity, innovation and deal-making, whilst providing analysis and intelligence about how to drive increased revenue success. We are excited to be Gold Sponsor of the Licensing.biz Power List 2013, and being part of this celebration of excellence in the licensing industry.


Counterpoint has seen significant change and growth in the industry over the 26 years they have been in business. Counterpoint’s licensing team is made up of experts with many years of experience across the


consumer product, brand licensing and entertainment industries. We understand the unique and changing business of licensing and have developed the most functionally rich and intuitive software commercially available today. With Counterpoint, you are not only selecting the best software, but a reliable, safe pair of hands who have long-standing credibility within the industry. Counterpoint’s clients include Arsenal, CBS, Mattel, Paramount, NHL, 20th Century Fox, Michelin and Shell, and licensing agencies such as Beanstalk, TLC and Global Icons.


>>> For more information contact:www.counterp.cominfo@counterp.com  020 7543 7500


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