in association with THE MOST INFLUENTIAL BRANDS IN LICENSING: BRANDS >>> THE BEANO


It may be 75 years old, but thanks to DC Thomson and Start Licensing, The Beano remains one of the most talked about licensing programmes in the business.


>>> GUINNESS


Some of the best TV ads in the business which just draw in the viewer. Guinness manages to capture many emotions and has also managed to have ‘good for you’ associated with it.


>>> JELLY BELLY


The original gourmet jelly bean, licensing is handled by The Licensing Company. The car air fresheners seem to be a particular hit, judging by the amount of tweets praising them.


>>> HEINZ


Another brand in the Hot Pickle stable, the firm has already done a great job in expanding the property into different areas outside of food. Watch out for more innovations in 2014.


>>> VIRGIN


Not much can be said about Virgin, other than it’s one of the biggest brands in the world. Simple. And the much hyped launch of Virgin Galactic will send it into a new orbit... literally.


www.licensing.biz =22 =22 =20 =17 16 >>> BRITISH BAKE OFF


Who isn’t addicted to The Great British Bake Off? It’s sent the careers of Paul Hollywood and Mary Berry into the stratosphere and Metrostar is currently building up the licensing.


>>> VOLKSWAGON


A classic that is only set to grow further. VW archivist Dr Gutzmann will be giving a keynote address at BLE called Milestones and Magic: The History of Volkswagon.


>>> SAMSUNG


It may be giving Apple a run for its money in terms of smart device sales, but in brand terms it still has a way to go. Don’t be surprised to see it place higher in the 2014 listing, though.


>>> LEVI ROOTS =22


The British-Jamaican musician and celebrity chef is responsible for Reggae Reggae Sauce and famously appeared on Dragons’ Den. Shortly after, Sainsbury’s picked up the brand.


>>> US POLO ASSOC.


The governing body of the sport in the US since 1890, consumer products include apparel, accessories, housewares, luggage and watches among other categories.


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