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in association with THE MOST INFLUENTIAL BRANDS IN LICENSING: ART & DESIGN >>>ORLA KIELY Brand Owner:


Orla Kiely The Irish fashion designer was praised by the judges for managing to fuse her own business with some innovative and creative licensing, with great commercial success. Known for her retro prints and designs, her empire covers clothing, bags, accessories, fragrance, housewares and paper products – all available online, through her own beautifully laid out store in Covent Garden or outlets such as John Lewis. “This is a brand that breathes authenticity and knows where it’s going,” commented one judge. “The simplicity of the pattern and its application is done with care, consistency and flair.”


>>>CATH KIDSTON Brand Owner:


Cath Kidston While not to everyone’s taste, admittedly, this vintage/retro brand just continues to keep growing in the UK and internationally. The breadth of the range and amount


of retail stores is truly impressive, and the launch of its clothing line last year rounded out the collection nicely. “Exceptional products which interpret


the brand so well,” said one judge. “I even feel its success has led some way into the trends we are seeing today with the vintage look ... tea cups and saucers, vintage tea parties, etc.” And some of the male judges were just as keen: “Turning it from a tiny company into what it is now is a great achievement,” said one.


24 www.licensing.biz 3 2


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