in association with THE MOST INFLUENTIAL BRANDS IN LICENSING: ART & DESIGN >>>V&A 1


Brand Owner: V&A Enterprises


Something of a runaway winner in this category, the Victoria & Albert Museum was universally praised by the Power List judges. Granted, it has a fantastic base of assets to work with, but this was classed as the best licensed museum range by some way and always has something you want to own. A great example of innovation


www.licensing.biz


leading to commercial success, the V&A has managed to turn a destination and an archive into a global licensing programme, and its


international appeal has been further underlined by consecutive LIMA award wins at Licensing Expo, too. “They utilise their powerful


lifestyle brand to produce some genuinely wonderful and


stylish consumer products,” offered one judge, while another said the V&A has “aspirational product that resonates with a modern day consumer”. On top of this, the V&A has kept its integrity while delivering success at all levels of retail. One judged summed it up quite nicely by describing it as “just class, pure class”.


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