How Big Media Does Medical Meetings

With health-care summits booming, we talk to meeting professionals fromThe Atlantic andThe Economist magazines about theirs — and come away with prescriptions for organizers of medical association conferences, from creating a high-level blend of medicine and policy, to leveraging your organization’s brand, to standing out in a crowded marketplace.

By Christopher Durso 64 PCMA CONVENE OCTOBER 2013 PCMA.ORG