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‘Bending Mental Health’ at the
Atlantic Health Care Forum.
‘We’re provocative in our approach. We’re not
shrinking violets. We’ll challenge and we’ll push, and we’ll make sure that we leave no stone unturned.’
We’re also going to be looking at retail.
One of the interesting things that we see in the marketplace is that many of the large national retail chains are getting into health care as well. They see oppor- tunity in getting in on the act to provide local health-care services for people who perhaps are afraid to go to hospitals or doctors. We’re calling that particular session “Blood Samples and Bar Soap.” It’s really around companies like CVS, Walmart, [and] Safeway. And that’s quite an interesting development in the mar- ket. How far can they push that? We’re going to be covering liabil-
ity. One of the things that does drive health-care costs is professional indemnity insurance and the whole area around that, so we’re going to be looking at that as part of the program. Another session will be on big data. Clearly, a lot of the organizations — [such as] hospitals — see big data as a way of being able to manage their cus- tomers and manage their patients. And so we’re going to have the chief infor- mation officer of the Cleveland Clinic talking, and also the founder and execu- tive vice president of GNS Healthcare. We’ll finish with a couple of sessions — one looking at the patient’s journey,
70 PCMA CONVENE OCTOBER 2013
which is taking health care and look- ing at it slightly differently in terms of, what will the hospital of the future look like from a design perspective? And then the final session will be a future review — the re-imagination of the business. What’s health care going to look like? What will this business look like in the U.S. in, say, five years’ time, 10 years’ time, and what impact do we think the Affordable Care Act will have on that?
Atlantic/Smalley We did a case study with [Jeff Arnold,] the CEO of Share- care, talking about a project they’re doing with the U.S. Army and compre- hensive soldier fitness. He’s a former CEO of WebMD. That was a new and fresh voice.
But then we also had the inside-
Washington voices with a lot of data at their fingertips, a lot of expertise, like Kavita Patel, who is the director of the Engelberg Center for Health Care Reform at the Brookings Institu- tion. We had a director of the National Institute of Mental Health. And we had other important establishment and government voices on what’s going on in health care.
This year we happened to have had
a cover story [in the magazine] that Jonathan Cohn, who’s the author of a big book on the health-care crisis, wrote about the future of medicine. It was actually titled “The Robot Will See You Now” — a lot of technology and robot- ics and that sort of thing. So we had Jonathan come and lead a conversation [at Health Care Forum 2013] with Ari Caroline, who was mentioned in his story as the director of quantitative analysis at Memorial Sloan-Kettering [Cancer Center in New York City]. So that was a really lucky break for us that the timing worked out and we were able to showcase such an interesting initia- tive that has recently been featured on the cover of the magazine. That doesn’t always happen, but when we can extend like that it’s a nice opportunity.
MAGAZINE: IDEAS PEOPLE VS. THE LARGER CULTURE Economist/Cox Our programs really are geared toward what we call the ideas people. In the broader sense of the word, what our business is about is discussing and disseminating ideas for the future. [Economist health-care correspondent] Charlotte Howard will