ART CREDIT

special section

Ascend Integrated Media Defines integration

Communications for an entire association is a multifaceted, multilayered effort. No one single channel or platform can manage it all. That’s doubly true for your member events. You require multiple channels to reach your members where they want, when they want, and how they want. Integrating media across multiple platforms

is something that Ascend Integrated Media is an expert in. With headquarters in Overland Park, Kan., the company specializes in custom publishing, trade-show and event publishing, custom content creation, and content integra- tion. Ascend isn’t new or a flash in the pan; it has worked with associations for more than 30 years. In the last three years alone, the com- pany has won 52 national awards for products it has produced for its clients. One of Ascend’s key differentiators is that it creates a targeted audience development

plan just for you. This plan pinpoints the various methods of outreach, outlining how each product and channel will promote and support the others, and delivers event com- munications with maximum impact. Ascend’s suite of fully integrated prod-

ucts and services includes print and digital magazine publishing; newspaper publishing; newsletters and enewsletters; membership directories; product buyers’ guides; exhibit guides; city guides; maps; annual reports; hotel door-drop services; advertising, sponsorship, and exhibit-sales representation; patient- education informational website design and management; smartphone mobile-app devel- opment; iPad and tablet publishing; social- media account management; targeted text/ SMS services; and QR-code programs. Ascend assures that each element works hand in glove with all of your other communications.

Dallas Leading the way for meeting planners

Big things happen in Dallas. From its 70,000 hotel rooms, moderate climate, and plenti- ful green space to high-quality accommo- dations and central location with two major airports — combined with its more than $15 billion in recent developments — Dallas is one of the country’s top convention cities. The Kay Bailey Hutchison Convention

Center offers 1 million-plus square feet of exhibit space, 100 meeting rooms, a 1,750- seat theater, a 9,800-seat arena, and three ballrooms. It recently underwent major renovations, including a new ballroom and glassed-in overhang multimedia conference room. And connected to the convention cen- ter via skybridge is the 1,001-room, LEED Gold–certified Omni Dallas Hotel. For visitors looking to get some fresh air, Dallas offers myriad jogging and biking

116 PCMA CONVENE OCTOBER 2013

trails that intersect several neighborhoods, while White Rock Lake offers a serene escape. Klyde Warren Park, the 5.2-acre urban deck park, connects uptown to downtown with lush green space that accommodates up to 10,000 people and features lawn games, an outdoor library, playground, dog park, food trucks, and a concert stage. Dallas is also a leader in medical achieve-

ments. Children’s Medical Center/Texas Scottish Rite Hospital for Children is ranked the No. 1 pediatric hospital for orthopedics, according to U.S. News & World Report. Bay- lor University Medical Center at Dallas was named one of the top 100 U.S. hospitals by Thomson Reuters. UT Southwestern has the largest training program in Texas, with more than 1,500 medical residents, and houses five Nobel Prize winners who are leaders in their

Lush The Dallas Arboretum is located in White Rock Lake, which lies in the heart of the city and offers gorgeous views and kayak tours.

fields. Dallas is also home to Kenneth Cooper, M.D., MPH, inventor of the revolutionary aero- bics fitness concept, and his Cooper Aerobics Center and Clinic.

For more information: visitdallas.com PCMA.ORG

The opportunities to reach your audience

and see measurable ROI are limitless. Ascend Integrated Media is uniquely positioned to work with you to develop, produce, deliver, and sell one-of-a-kind communications prod- ucts to enhance your one-of-a-kind brand.

For more information: ascendintegratedmedia.com

P

C

N

M

T

A

E

P

A

R

R

S