How Big Media Does Medical Meetings


With health-care summits booming, we talk to meeting professionals fromThe Atlantic andThe Economist magazines about theirs — and come away with prescriptions for organizers of medical association conferences, from creating a high-level blend of medicine and policy, to leveraging your organization’s brand, to standing out in a crowded marketplace.


By Christopher Durso 64 PCMA CONVENE OCTOBER 2013 PCMA.ORG


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