plenary Be Awesome at Online Business + Exhibitor Product Information Sharing TIPSTER Web Cred I
n his recent book Be Awesome at Online Business: A Handbook for Succeeding on the Web, website designer Paul Jarvis offers practical, straightforward advice for creating a thriving web presence. He writes spe- cifically about commercial websites, but what he has to say resonates with any online endeavor — including confer- ence websites and apps. Below is Jarvis’ list of “12 ways to make your website more credible”:
1 Is my messaging clear, simple, and honest? Does it make sense to first- time visitors?
2 Am I showcasing what others think of me through testimonials or reviews?
3 Is there evidence that my business exists elsewhere on the Internet (guest posts or reviews on other websites)?
4 Do I have any endorsements from industry authorities or a well-known source (i.e., I’m featured in O magazine)?
5 Do all my links work? Are my social- media feeds working?
6 Do I give reasons for actionable items and not just “click here” or “buy now”?
7 Are there spelling or grammar mistakes?
8 Is my contact information easily found?
9 Do I have an email address @
mycompanywebsite.com (and not a @
gmail.com or @
aol.com address)?
10 Does my site load quickly? Even on mobile devices?
11 Am I showcasing real-life examples or case studies that prove the benefits of what I’m offering?
12 Does my website look alive (with fresh blog posts, social-media updates, new testimonials, etc.)?
. For more information:
pjrvs.com/book RESEARCH Share and Share Alike
A new report from CEIR (Center for Exhibition Industry Research) suggests that the ways exhibitors tend to share product information and the ways attendees like to receive it are well aligned — with a few exceptions.
5885 4170 3452 14+19 33+13 6 29+12 +11
COMPARISON OF HOW EXHIBITORS TYPICALLY SHARE PRODUCT INFO WITH HOW ATTENDEES PREFER TO RECEIVE IT
Attendees Exhibitors
58% 85% Printed
brochure/
catalogue at the exhibition
41% 70%
Email sent after the exhibition
34% 52% Printed
brochure/
catalogue sent after the exhibition
14% 19%
QR code attendees can scan
33% 13% USB given
to attendees 0% 6% Information
downloadable to a USB
29% 12%
CD-ROM or disk
0% 11% Other
SOURCE: Exhibitor Product Information Sharing Practices, Center for Exhibition Industry Research (
ceir.org)
22 PCMA CONVENE OCTOBER 2013
PCMA.ORG
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