contents


October 2013 Volume 27, Issue 10


COVER STORY Unconventional Art


Convention centers are using art programs to show the world who they really are — in the process spurring creativity and engagement in their own communities. Barbara Palmer


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‘At the convention center, they can see really fantastic art — without feeling they need a Ph.D. in art history.’


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Features CMP SERIES


App-solutely Helpful Sometimes, technology actually does make our lives less complicated. We’ve rounded up a collection of apps that promise to make your work life a little simpler to navigate. Katie Kervin


How Big Media Does Medical Meetings With health-care summits booming, we talk to meeting professionals from The Atlantic and The Economist magazines about theirs — and come away with prescriptions for organizers of medical association conferences, from creating a high-level blend of medicine and policy, to leveraging your organization’s brand, to standing out in a crowded marketplace. Christopher Durso


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Above: Artificial Rock, by Zhan Wang, at Marina Bay Sands, Singapore.


Cover: Digital Orca, by Douglas Coupland, at the Vancouver Convention Centre.


PCMA CONVENING LEADERS PREVIEW


Hilary Mason The former chief scientist at Bitly, data expert, and Masters Series speaker at Convening Leaders 2014 discusses the mindset that meeting planners must adopt if they want to understand and utilize data correctly. Sarah Beauchamp


2 PCMA CONVENE OCTOBER 2013


PCMA.ORG


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