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Egypt The wonders of

This summer has witnessed ample changes of historical magnitude in Egypt, for no political regime can continue to exist without the wide support of its own people. These are challenging times indeed, but history has proved the resilience of Egypt: its land and its people.

The British Foreign Office is not currently advising against travel to any of the Red Sea Resorts, including the world-famous Sharm El Sheikh and Hurghada as well as to St Catherine’s Monastery in the Sinai desert. In this framework, over 50 companies are travelling from Cairo to participate as sharers at the Egyptian stand, AF500, during this year’s WTM including destination management companies and international hotel chains such as Four Seasons, Intercontinental, Starwood, Hilton, Marriott, Hyatt, Helnan and many more.

The Egyptian Ministry of Tourism keeps supporting its industry by extending the Charter Flight Incentive Programme, as well as co-marketing the destination with British tour operators. An advertising campaign is currently being designed to showcase Egypt as an ‘endless love story’.

Statistics from the Egyptian State Tourist Office show an increase of 4% in the UK arrivals compared to 2012, and an overall increase of 6% arrivals worldwide.

The diversity of Egypt’s tourism product is one of a kind - unmatched historical sites, beautiful beaches along the Red Sea Riviera and the Mediterranean coast in addition to state-of-the-art resorts providing top quality services in magnificent locations are all accessible in less than a five hour flight from the UK.

The stunning, colossal monuments of Ancient Egypt never fail to astonish. The heat, sight and the light of the desert invigorate. A romantic cruise along the world’s longest river dazzles the senses. The cool, turquoise waters rejuvenate. A first-class getaway resort in the Red Sea Riviera is pure escapism. The Mediterranean is called ‘The White Sea’ in Arabic as opposed to the ‘Red Sea’ on the other side of the Suez Canal.

Still, no place has the magic, mystery and pleasures of Egypt. Travel to Egypt to discover a world of wonder. n

(Information is supplied by the Egyptian State Tourist Office and is correct at the time of going to press.)


for WTM 2013

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