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<< BACK TO CONTENTS Organised by SEMINARS AN UNMISSABLE DAY Event Programme for Thursday 7 November


The final day of WTM 2013 is not-to-be-missed... two key seminar themes are social media and blogging, and there is the final Speed Networking session too which looks to generate many post-WTM business deals. The popular Advice Clinics are also taking place as well as two key sessions which are part of the Responsible Tourism Programme. Here is a full list of all the action.


Official programme sponsors What Social Media Success Looks Like in Tourism


Time: 10:30 – 11:35 WTM Travel Perspective Session Location: Stand EM850 Turkish Culture & Tourism Office


Time: 10.35 – 10.45 Sponsor Introduction – Sabre Time: 10.45 – 11.35 Turkish Tourism and Social Media What social media success looks like in tourism. Best practice in social media among destination marketing organisations – newsjacking, handing over control to your fans, Instagram days, blogger initiatives. Specialists include London’s top Instagrammer Duchies68 and more.


WTM Speed Networking Time: 09:00 – 10:00 (WTM Buyers’ Club members and


exhibitors only) Location: WTM Knowledge Theatre GV750 The second of two Speed Networking sessions provides


WTM Buyers’ Club members and exhibitors with an opportunity to hold a series of short meetings to discuss business.


Taking Responsibility for Volunteering Time: 10:30 – 11:30 Location: WTM Stage Platinum Suite 1


wtm responsible tourism


® supported by UNWTO


Following last year’s lively panel on volunteering, this year we are focusing on what the industry can do to improve the experience for the volunteers and to ensure that the communities with whom the volunteers work benefit. Chair: Harold Goodwin, WTM Advisor on Responsible Tourism Speakers: David Coles, KickStart Ghana Sallie Grayson, peopleandplaces Vicky Smith, International Centre for Responsible Tourism Nikki White, Head of Destinations & Sustainability at ABTA


Responsible Tourism & Heritage: What is the economic contribution? Time: 12:00 – 13:00 Location: WTM Stage Platinum Suite 1


It has long been recognised that tourism contributes to the maintenance of our world’s natural and cultural heritage. This year we are asking the panellists to focus on what tourism revenues contribute to the conservation of the heritage and how it benefits the local communities who live in or near the sites and whose heritage it is. Chair: Dr Simon Woodward ICRETH, Leeds Metropolitan University. Speakers: Dr Jonathan Foyle, Chief Executive of World Monuments Fund Britain. Oliver Maurice, Director International National Trusts Organisation Vanessa Ward, Business Support Manager, Durham Cathedral. Chris Warren, Sustainable & Responsible Tourism Consultant – Australia


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Managing Out the Middle Men in Hotel Room Distribution Time: 11:00 – 11:45 Location: Travel Tech Theatre TT185


Sponsored by


Time: 11:35 – 12:30 WTM Travel Perspective Session – Mobile Video and Travel Location: Stand EM850 Turkish Culture & Tourism Office


Mobile penetration is now more than 100% in many countries and smartphones are becoming dominant. With YouTube now handling four billion searches a day and the platform having a billion monthly users, mobile video is becoming a hugely important marketing channel for travel companies and tourism destinations.


Is it Possible to Effectively Measure Travel Blogger ROI? Time: 13:30 – 14:45 WTM TBU Session Location: WTM Stage Platinum Suite 1


The increasing impact of channel management has been one of the key drivers in the accommodation sector in recent years. How is this emerging technology delivering on its promise to forge a much closer and dynamic partnership between suppliers and their various routes to market outside of their own direct channel?


Assessing the Impact of the Channel Managers Time: 12:00 – 12:45 Location: Travel Tech Theatre TT185


Following directly on from the previous session we bring together representatives from the supplier, retail and wholesale distribution layers in the accommodation supply chain to discuss the changing dynamic in the sector and how they see it evolving in the future. Is there need for simplification and consolidation to reduce complexity?


Organised by


The scope and scale of travel blogger driven initiatives has increased over the last year, with a number of high-profile campaigns promising greater reach and deeper engagement than before. But are they effective and can travel bloggers provide ROI? Moderator: Alastair McKenzie, Founder, Travel Lists Speakers: Melvin Boecher, Founder, Traveldudes Ross Borden, CEO, Matador Network


Sales & Marketing Tools for Travel Bloggers Time: 15:00 – 16:00 WTM TBU Session Location: WTM Stage Platinum Suite 1


Successful travel bloggers wear many hats in their role as digital storytellers: writers first but also editors, publishers, administrators, marketers and sales people. By attending this session you can learn the successful sales and self-promotional techniques employed by those at the top of their game. Moderator: Oliver Gradwell, Founder & Director, TBU Speakers: Laurel Robbins, European Board Member, PTBA Claudia Saleh, RBBV, Founder


Official programme sponsor


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