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ART CREDIT
emerging destinations Madrid Business and culture in Spain’s capital city
Welcome to Madrid, a lively, cosmopolitan, and friendly city where everyone feels at home. A place for business and new trends, the capital of Spain offers a safe, comfortable setting where taking time out and doing busi- ness are equally enjoyable. Its rich artistic and natural heritage, cutting-edge transport network, quality accommodations, fine cui- sine, and vibrancy — as evidenced by the way the locals enjoy their city by day and night
— make it one of the most attractive cities in the world. Everyone who has been to Madrid will
tell you how welcome they felt. This may be due to the happy, outgoing nature of its residents — thanks in part to the city’s 3,000 hours of sunshine a year — its age-old status as a cultural melting pot and national capital, or its strategic location between continents. Whatever the reason, Madrid has an infec- tious vitality that visitors can’t miss. The streets are the natural setting for Madrid’s special and unique way of life. Events
crop up around the city every day, infusing a rich cultural scene with even more energy. With more than 90 museums and 2,000-plus historical monuments, Madrid boasts an unri- valed artistic wealth, on display for all to enjoy at the Prado, Thyssen-Bornemisza, and Reina Sofía Art museums on the renowned Paseo del Arte (Art Walk). Culture in Madrid also means food, design,
fashion, architecture — the selection of cui- sine, shopping, and leisure activities are a reflection of the city’s lust for life, its respect for tradition, and its commitment to the avant-garde and sustainability. With a huge variety of shops and restaurants for all tastes and budgets, an enviable cultural and sport- ing calendar, and every conceivable option for a great night out, Madrid is a sought-out, world-class destination. With so many entertaining options to
choose from, it’s no wonder Madrid stands out as a business tourism destination. Profes- sional meetings can be held and deals closed,
thanks largely to its modern conference facili- ties, the specialization and professionalism of services found within the hospitality commu- nity, an eficient transportation infrastructure, and a high-quality hotel sector. Complement- ing Madrid’s business facilities are its palaces, stations, theaters, and all kinds of unique venues available to organizers who wish to surprise and delight their delegates. If Madrid has a single distinguishing
feature, it would be its ability to make work meetings a pleasurable time. In Madrid, the line separating business and pleasure blurs, making it possible for participants to benefit from productive conferences and meetings, as well as a full range of entertainment, food, architecture, and culture.
For more information: Madrid Convention Bureau — Plaza Mayor, 27 – 2nd 28012 Madrid (Spain); +34 91 758 55 28; info@esmadrid.com; esmadrid.com
High quality Madrid’s convention and busi- ness facilities include a host of three-, four-, and five-star hotels in close proximity to convention and exhibition centers and within walking dis- tance of the city’s underground transport.
82 PCMA CONVENE SEPTEMBER 2013
High culture With 2,000-plus historical monuments, including La Almudena Cathedral, which houses numerous works of artistic and historical interest, Madrid offers visitors cultural experiences they can’t find anywhere else.