Previous Page
ROI Survey
‘We strive to hold meaningful events and conferences. We want to know that the attendees feel they have gotten their money’s worth, received useful information, and are likely to return for other events. This is stressful at times.’
Journal, I want to have hard documentation to be able to explain why we did the things we did. Every aspect of the meeting needs to be tied to an objective or goal.’
4259918912270 4b+ 8151623 72 PCMA CONVENE SEPTEMBER 2013
‘The meetings industry is now under a microscope. Every dollar and activity needs to be explained and defended. If one of my events ever ends up on the front page of The Wall Street
2377A
3070A 5248A
DO YOU SURVEY EXHIBITORS TO SEE HOW MUCH NEW BUSINESS ACTUALLY RESULTED FROM EXHIBITING AT YOUR CONVENTION?
23% Yes 77% No
WHAT DO YOU DO WITH FEEDBACK INFORMATION?
672+128= 84% Use it to shape future programming 608+192= 76% Report it to the board and/or senior management
200+600= 25% Report it back to attendees/exhibitors 40+760= 5% Other 24+776= 3% Have not done anything with it
HAVE YOU EVER HAD TO ELIMINATE OR COMPLETELY OVERHAUL AN EVENT DUE TO POOR ATTENDEE ROI?
30% Yes 70% No
ARE YOU FEELING MORE PRESSURE TO BOTH DELIVER AND MEASURE ROI?
52% Yes 48% No
This survey was conducted by Lewis&Clark, lewisclarkinc.com, and sponsored by DMAI’s empowerMINT.com. All material © 2013 by PCMA. This online survey, conducted in June 2013, was completed by 122 respondents.