plenary Social Media on the Job

CMP SERIES p. 61 Charity Wise

MEDICAL MEETINGS p. 71 Global Roundtable

BOOKINGS p. 91 Walk This Way Update Status

PCMA Convene Magazine Edit Profile

Our second annual celebration of the 50 best things the meetings industry has to offer. p. 42

c1-cover-p5d2.indd 1 7/11/13 6:04 PM Add Photos/Video

HOW DO YOU USE SOCIAL MEDIA IN YOUR WORK? 574+226= 72%

RESEARCH

3 Questions on Social Media Use

As part of our latest online survey — on how planners determine their attendees’ and exhibitors’ ROI at their events (see p. 69) — we asked respondents to share how they use and consume social media on the job. Here’s what they had to say.

350+450= 44% 342+458= 43%

Add Life Event

I get news and updates through social media. I do research for work through social-media channels.

I ask for advice from my peers and recommendations from my network.

218+582= 27% I engage with suppliers on social media. 148+652= 19% 70+730= 9%

WHEN I USE SOCIAL MEDIA IN A WORK CONTEXT ... 59+8+24+9A 1 3 5 2 4 6 43% 14+34+43+9A 9% 14% 30 PCMA CONVENE SEPTEMBER 2013 34%

Unusual and creative services I could use

59% I prefer one-on-one connections. 24% I prefer to take my relationships ofline. 9% I prefer to connect with companies. 8% Other

WHAT MEETINGS-RELATED INFORMATION GETS YOUR ATTENTION ON SOCIAL MEDIA? (RANKED IN ORDER OF MOST [1] TO LEAST [6] INTERESTING.)

44%

Novel destinations I hadn’t thought of

16% 26%

3+4+7+23+44+19A 16+26+8+26+17+7A

19% 7% 17% 8% Resources that contri-

bute to my professional- development credit

3%4.% 7% 23% 25% Inspiring details I can incorporate into my event 18% 26% 27%

36+20+25+17+2A 51+27+18+4A

2% 17% 36% 20% 4%

I do not use social media for anything related to my work. Other

51%

Ways to save time and money

PCMA.ORG

August 2013

The Magazine of the Professional Convention Management Association

PCMA