Previous Page
69c+ 24678+16+29e+33221896441272a+9456313100+233
‘There is growing pressure to show that physician education improves patient outcomes. That is difficult to quantify when measuring one annual CME event.’
‘I feel like the increased pressure has to do with budget constraints. Both attendees and exhibitors are flat out asking for more ROI!’
‘Exhibitors want metrics that they can use to defend the investment that they make in the association: how many leads, how many direct hires, how many attendees made applications to go to school, how many attendees could be potential hires. Then the sponsors want to change your mission based on their mission to meet their own deliverables.’
ROI Survey WHAT CRITERIA DO YOU USE TO MEASURE ROI?
464+336= 58% Ability to implement takeaways immediately to positively impact job/ business/organization
448+352= 56% Networking/contacts made
400+400= 50% Financial return for exhibitors (i.e., enough leads/business conducted to justify their expense and time)
384+416= 48% Professional knowledge/CEUs 96+704= 12% Do not measure ROI 48+752= 6% Other
3961A 1585A
DO YOU SURVEY ATTENDEES TO SEE HOW THEY’VE APPLIED WHAT THEY’VE LEARNED AT YOUR EVENTS TO THEIR WORK?
39% Yes 61% No
DO YOU FOLLOW UP TO FIND OUT THE FINANCIAL AND/ OR BUSINESS IMPACT ON ATTENDEES’ ORGANIZATIONS AS A RESULT OF APPLYING WHAT THEY LEARNED AT YOUR MEETING? (I.E., HIGHER PRODUCTIVITY, LOWER COSTS, FEWER COMPLAINTS, HIGHER RETENTION OF MEMBERS/ EMPLOYEES, HIGHER CUSTOMER SERVICE SCORES, ETC.)
15% Yes 85% No
SEPTEMBER 2013 PCMA CONVENE
71