CMP SERIES CERTIFICATION MADE POSSIBLE

WELCOMING THE WORLD

Many North American–based organizations are putting their meetings on the global stage — either holding them abroad or actively recruiting attendees from other countries to come to a meeting on U.S. soil. In this global economy, sharing the knowledge of professionals within specific fields or enterprises from around the world is necessary to stay relevant. But international meetings are rife with cultural landmines. From registration materials and food-and- beverage to name badges and content, the chances to slip up (at best) and offend (at worst) are many. Here’s what to keep in mind when you invite the world to your meetings.

By Molly Brennan Illustrations by Joe McKendry

44 PCMA CONVENE SEPTEMBER 2013

PCMA.ORG