ILLUSTRATION BY BECI ORPIN / THE JACKY WINTER GROUP

innovative meetings Sarah Beauchamp Google I/O’s Sixth Sense

At the 2013 Google developers’ conference, every environmental element affecting attendees’ experience — noise, light, motion, air quality, temperature, humidity — was recorded and analyzed in real time. And so was every step they took.

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n his opening remarks at the sixth annual Google I/O, held this past May 15–17, Google’s senior vice president of engineering, Vic Gundotra, welcomed the 6,000 developers who were physically present at San Fran- cisco’s Moscone Center for the interna- tional web developers conference — as well as the 40,000-plus participants at 440 viewing parties across 90 countries, and the more than 1 million people watching live on YouTube. While those virtual attendee numbers are stagger- ing, like most events, it was the in-per- son attendees who benefited most from their experience. Likewise for Google I/O organizers, who mined data — on a whole other level — from those face-to- face attendees. Along with showcasing breakthrough technology for developers at Google I/O, organizers used the event itself as an incubator for revolutionary sen- sory-data-collecting technology. They installed 500 sensory panels throughout the center to record and monitor every loud noise, every spike in humidity — and pretty much every step taken by the thousands of attendees. The idea for Google’s Data Sensing Lab came from a Google employee who had attended Strata 2013, O’Reilly Media’s annual computer-technology conference, held in Santa Clara, Calif., on Feb. 26–28. The O’Reilly Data Sens- ing Lab team gathered environmental data at Strata, then displayed visualiza- tions of the findings. There were only 50 sensory boards at Strata; Google magnified that number tenfold for its own event, with each board featuring several sensors that detected noise,

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light, motion, humidity, and air quality, temperature, and pressure. Sensory mats recording delegates’

steps were placed throughout high- traffic areas of the conference, including the Developer Sandbox, a lounge with couches, plasma TVs, and presentation space, where more than 100 develop- ers shared their innovations based on Google I/O–featured technologies, through live demonstrations and Q&A sessions. “We put [the sensor boards] up all over Moscone,” Kim Cameron, a technical writer at Google, said during a 40-minute session held at Google I/O about the Data Sensing Lab. The boards were placed on all the floors, she said, as well as “some interesting places.” For example, sensors were placed inside one of the blimps circling the second floor of the center to film a live stream of the conference. (See Breakout, at right.) Using the Google Cloud Platform,

data collected by the sensory boards was stored, analyzed, and turned into color- ful, easy-to-read graphs that were dis- played on the screens at the Developer Sandbox. Through real-time tempera- ture maps, Google was able to see what rooms were the most populated. “We wanted to be able to do things like find correlations between data,” Cameron said, “or at least facilitate that for the future.” For instance, they found that more steps taken by attendees in one room resulted in poorer air quality in that area. Audio graphs displayed infor- mation like the 40 noisiest moments at Google I/O, including, not surprisingly, when Billy Idol performed the first night. “We’ve set up a framework where we can specify the kinds of things we want

3D Developments Google’s latest innovations debuted at Google I/O 2013, including a new 3D version of Google Maps.

BREAKOUT

Nerd’s-Eye View Not only did Google I/O 2013 organizers know what was going on below attendees’ feet — thanks to pressure-sensitive mats installed at the Moscone Center — but they were watch- ing from above as well. Circling high above every floor of the convention center were remote- controlled blimps, equipped with high-definition web cameras. AKQA, a company that special- izes in innovative digital branding, created the Google Air Show, made up of blimps livestreaming footage of the conference on YouTube during the three-day event. The blimps also took photos that were then posted to a public album on Google+. For more information, visit ioairshow.com.

ON THE WEB

Watch a 40-minute session from Google I/O 2013 about the tech- nology behind sensory-data col- lection at convn.org/sense-lab.

Innovative Meetings is sponsored by the Irving Convention & Visitors Bureau, irvingtexas.com.

SEPTEMBER 2013 PCMA CONVENE

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