FEATURES Table 6-7 Renovations and/or Expansions in the Announced Italian Pipeline Macro Region Municipality
South and Island Reggio Calabria North North North
Sarzana Venezia Milano
Center North North North North
Barberino Di Mugello Bolzano
Bussolengo Vimodrone Ravenna
South and Island San Giovanni Teatino North North North North
Roncadelle
Savignano Sul Rubicone Bassano Del Grappa Martignacco
Source: UrbiStat (
www.urbistat.com) Figure 6-1 Valecenter, Exterior View Similar to their counterparts in North America, factory
outlets in Italy are usually developed in a “village style” and located well outside urban areas near highway exits. Their retail proposition is to sell fashionable and luxury brands at discounted prices. Moreover, they offer organized entertainment, transforming the visit into a family gathering and weekend destination. The oldest of Italy’s 32 factory outlets, Designer Outlet
Serravalle, opened in 2000. Developed by McArthur Glen, it is currently owned by Henderson Global Investors. The outlet forms, together with an adjacent shopping center in the Northwestern region, one of the largest aggregated retail destinations in Italy with nearly 100,000 sq m of GLA. Italy’s 124 retail parks (the European counterpart to
Source: Sonae Sierra. Used with permission.
Shopping Center Award in 2010 in the category “Refurbishment and Extension.”12
Factory Outlets and Retail Parks Beside expansions and refurbishments, Italy’s
shopping-center industry witnessed in the last 10 years the rapid development of factory outlets and retail parks as new forms of retail destinations. Factory outlets and retail parks help to maximize consumer time and money through clear value propositions.
12 See “ICSC European Shopping Centre Awards 2010,”
North American power centers) are open-air structures. While initially occupied by large, specialized category killers, they are now often located near shopping centers complementing their offer or integrated with eating facilities in order to make visitors stay longer and stimulate synergies with other activities. Among Italy’s retail parks with a GLA larger than 5,000
sq m, the oldest is Centro Navile. Opened in 2003 with a GLA of 23,300 sq m, this retail park in the Northeastern region is owned by Henderson Global Investors and features seven large, specialized tenants and two restaurants.
Porto Bolaro Centroluna
Auchan Mestre Bicocca Village
Barberino Designer Outlet Twenty
Auchan Bussolengo Auchan Vimodrone Esp
Centro D'Abruzzo Le Rondinelle
Romagna Center
Il Grifone Shopping Center Citta' Fiera
Name
Additional Gross Leasable Area (Square Meters)
13,700 9,600
16,500 9,000 6,000
13,000 9,827 2,682
17,000 3,006
15,000 7,787
12,100 82,000
Opening
2013 2013 2013 2013 2013 2014 2014 2014 2014 2014 2015 2015 2015 2016
retrieved June 11, 2013. INTERNATIONAL COUNCIL OF SHOPPING CENTERS 31 5 RETAIL PROPERTY INSIGHTS VOL. 20, NO. 2, 2013
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