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immature, mini- and supermarkets are spreading, addressing the changing needs of wealthier Ethiopians and new expatriates. As in Asia and Latin America, retailers must understand


the diversity and challenges of different African markets and modify their strategies accordingly.


Tapping into Developing Markets This year’s GRDI reflects continued change across the


global retail landscape. But the role of developing markets—both large and small—as sources of growth for global retailers and developers has not changed. Even amid global uncertainty, the leaders are seeking success by tapping into the fast growth of developing markets.


Michael Moriarty is a senior partner of A.T. Kearney and a member of A.T. Kearney’s consumer industries


and retail practice, serving manufacturers and retailers around the world. His consulting experience includes business and marketing strategy work for premier manufacturers of branded products and retailers in Europe, the Americas and Asia. Mr. Moriarty leads A.T. Kearney’s Global Consumer Institute, a network of professionals and executives around the globe who leverage proprietary and public data sources with local teams with specific insight to create market insights and to help inform strategic direction for A.T. Kearney’s clients. Mr. Moriarty is a frequent speaker on developing markets in emerging economies, and the impact of the digital economy and electronic commerce, as well as customer satisfaction and operational quality. He is the


author of Power Play: The Beginning of the Endgame in Net Markets (John Wiley), and Beating the Global Consolidation Endgame: Nine Strategies for Winning in Niches (McGraw-Hill). He graduated from the University of Michigan with a degree in Chinese language, and from the University of Chicago with an M.B.A. in economics. For further information related to this article, he can be reached at: mike.moriarty@atkearney.com.


INTERNATIONAL COUNCIL OF SHOPPING CENTERS


19 6


RETAIL PROPERTY INSIGHTS VOL. 20, NO. 2, 2013


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