FEATURES Table 2-3 Sample size = 6,579
Mean Spending Per Mall Visit Median Spending Per Visit
5% - Trimmed Mean Spending Per Visit Standard Deviation
*Mean Spending Per Month **Mean Spending Per Year
Mean Spending Per Mall Visit Median Spending Per Visit
5% - Trimmed Mean Spending Per Visit Standard Deviation
*Mean Spending Per Month **Mean Spending Per Year
2012 Average Spending Per Mall Visit (Including and Excluding Those Who Spent Nothing) All Shoppers
Total Male
$107 $50 $87
$204 $374
$4,485
$129 $65
$108 $217 $451
$5,411
$95 $35 $73
$220 $354
$4,246
$119 $55 $96
$241 $446
$5,347 Female
Including Zero $113 $52 $94
$195 $381
Excluding Zero $133 $70
$114 $205 $451
Total
$91 $50 $76
$143 $350
$4,578 $4,203
$110 $60 $95
$150 $426
$5,412 $5,111
Hispanics Male
$87 $40 $73
$140 $355
$4,255
$113 $60 $99
$150 $460
$5,522 Female Total
$92 $50 $78
$144 $348
$4,173
$109 $64 $94
$150 $411
$4,928
$112 $49 $91
$217 $378
$4,538
$134 $67
$112 $232 $455
$5,463
* Mean spending per month equals dollars spent per visit multiplied by the mean number of visits **Mean spending per visit multiplied by annualize number of visits per year (number of visits per three months multiplied by four) Source: ICSC Research
Table 2-4
2012 Average U.S. Consumer Spending Per Mall Visit by Age Group (Including and Excluding Those Who Spent Nothing)
Sample size = 11,064
Mean Spending Per Visit Median Spending Per Visit
5% Trimmed Mean Spending Per Visit
Mean Spending Per Visit Median Spending Per Visit
5% Trimmed Mean Spending Per Visit Source: ICSC Research
All Ages
$96 $40 $77
All Ages
$117 $60 $96
ethnicity, those aged 55 to 64. On the other hand, spending per mall visit for Hispanic shoppers between the ages of 45 and 54 ($132) was 11.2% more than the 65- and-over-age cohort. Non-Hispanic shoppers between the ages of 35-44
spent $118 per mall visit, or only $6 less per mall visit than shoppers between ages 45 and 54. In contrast, Hispanic shoppers between the ages of 35 and 44 spent $98 per mall trip, or $34 less per trip than Hispanic shoppers in the 45-54 age group. There are, then, significant differences in average
spending per trip within the Hispanic segment for the age groups ranging from 35 to 65 and over, unlike non- Hispanic spending by age.
Including Zero 14-17
$43 $21 $38
$56 $32 $51
18-24
$65 $25 $51
Excluding Zero 14-17
18-24
$84 $42 $68
25-34 35-44 45-54 55-64 65 and over $93 $45 $75
$114 $55 $95
$131 $70
$111
$125 $60
$104
$146 $80
$125
$119 $50 $95
$141 $70
$115
25-34 35-44 45-54 55-64 65 and over $111 $60 $93
$97 $38 $71
$118 $51 $88
Spending by Income and Ethnicity Generally, the greater the income of consumers, the
more they spend. (See Table 2-6.) For the non-Hispanic mall shopper that statement rings true, but for the Hispanic shopper that is not entirely the case, as shown in Table 2-7. In terms of mean spending per mall visit, Hispanics in the $75,000-$99,999 income range spent 30.4% less than those in the $50,000-$74,999 range. Hispanic shoppers with incomes ranging from under
$35,000 to $50,000-$74,999 spent more per trip to the mall than non-Hispanic ethnicities. However, non- Hispanics with incomes from $75,000 and over spent significantly more than Hispanic shoppers per mall trip.
Non-Hispanics Male
$97 $32 $74
$238 $353
$4,232
$121 $53 $95
$260 $441
$5,287 Female
$119 $53 $99
$206 $388
$4,656
$140 $75
$121 $217 $459
$5,507
INTERNATIONAL COUNCIL OF SHOPPING CENTERS
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8
RETAIL PROPERTY INSIGHTS VOL. 20, NO. 2, 2013
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