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Conclusion Assuming average annual per-capita mall spending for


Hispanic shoppers remains constant, the projected gain in population4 alone implies a steady rise in cumulative consumer spending for that ethnicity. It is clear that the Hispanic shopper will continue to have an increasing role in


overall shopping-center performance. The emphasis will fall squarely on centers in geographic areas that have the largest Hispanic populations. While these data are a snapshot of today’s shopper, more research will be needed to continue to understand the growing spending impact of the Hispanic consumer.


Appendix 2-1


The following tables differ from those earlier in this article because they report the individual sample summary statistics and not common sample sizes that are appropriate for the segmented analysis.


Appendix Table 2-1(A)


All Shoppers Mean


Median


Standard Deviation Skewness Kurtosis


Observations Source: ICSC Research


Visits Over the Past Three Months (Number)


Summary Statistics for Individual Samples (Including Zero) Department-Store


Duration (Minutes)


10.2 6.0


14.5 5.0


63.8 11,530


84.7 60.0 61.2 1.6 7.2


11,987


Total Spending Per Visit (U.S. Dollars)


97.32 44.00


195.06 9.81


183.77 12,158


Spending Per Visit (U.S. Dollars)


49.81 0.00


137.97 15.00


485.89 8,659


Non-Anchor


Spending Per Visit (U.S. Dollars)


61.34 20.00


157.55 12.49


262.79 10,059


Restaurant


Spending Per Visit (U.S. Dollars)


7.76 0.00


18.30 10.30


263.10 11,113


Appendix Table 2-1(B)


All Shoppers Mean


Median


Standard Deviation Skewness Kurtosis


Observations Source: ICSC Research


Visits Over the Past Three Months (Number)


Summary Statistics for Individual Samples (Excluding Zero) Department-Store


Duration (Minutes)


10.3 6.0 8.3 5.0


63.8 11,503


84.7 60.0 48.3 1.6 7.2


11,986


Total Spending Per Visit (U.S. Dollars)


116.53 60.00


106.33 9.41


166.22 10,154


Spending Per Visit (U.S. Dollars)


119.48 70.00


110.09 11.99


284.89 3,610


Non-Anchor


Spending Per Visit (U.S. Dollars)


101.75 50.00 92.34 10.74


186.23 6,064


Restaurant


Spending Per Visit (U.S. Dollars)


18.65 10.00 16.51 8.90


178.71 4,623


John Connolly is Research Project Manager at the International Council of Shopping Centers. For further information related to this article, please contact him at +1 646 728 3681, or jconnolly@icsc.org.


4 U.S. Census Bureau, Population Division, Table 4: Projections of the Population by Sex, Race, and Hispanic Origin for the United States: 2015 to 2060,


retrieved July 22, 2013. INTERNATIONAL COUNCIL OF SHOPPING CENTERS 10 5 RETAIL PROPERTY INSIGHTS VOL. 20, NO. 2, 2013


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