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MULTIMEDIA


Enrich Your Experience With the Actable App Metal Casting Design &


Purchasing’s new reader experience is called augmented reality. Using your mobile device, you can scan certain pages of this magazine for additional content. Your first step in experiencing our magazine in a whole new way is to download the Actable app from any app store to your mobile device. Once it is downloaded, open the app and hold your phone or tablet over the designated page to automatically launch multimedia direct to your device. Look for the Actable logo at right to let you


know which pages are tied to an augmented reality experience. In this issue, we’ve included a video on this page, photo slideshows on p. 6 and p. 38 and videos on p. 48 and 49.


MEDIA RESOURCE Using the Actable App, scan this page to watch a video on 200


series aluminum. To watch online, go to www.metalcastingtv.com


Sivyer Steel Investing $12 Million for Modernization See what’s new at one


of the U.S.’s growing steel casting facilities on MCTV, a new video portal from MCDP that launched in April. MCTV intends to bring a new medium to metalcasting to continue educating and advancing the industry. To learn more, visit


www.metalcastingtv.com.


BLOG ROLL


What’s Your Holy Grail? The saying that the more you


know, the more you don’t know has rung particularly true for me in these last two weeks. I spent one day at a manufacturer’s exhibition alongside industry veteran Mark Morel, Morel Industries, Seattle, who spoke to each inquisitive soul with commanding knowledge about whether their part could be cast, should be cast, in what process and what alloy. Then, I sat in on an iron metallography testing workshop delving into the minutiae of iron metallurgy, chemical analysis and microstructure. When I first began writing for Metal Casting Design & Purchasing eight years ago, I was aware I didn’t know anything about the industry. But with each new nugget of information learned and understood, I am opened up to 50 times more metalcasting knowledge I have yet to process. Knowledge is gained in more


CONNECT WITH US Like: MetalCastingDesign.com Follow: @Metal_Castings NO MORE THAN USUAL Join:


Metal Casting Design and Purchasing


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ways than in a classroom, and this is where mentoring is key. In a recent visit to O’Fallon Casting, O’Fallon, Mo., General Manager Vince Gimeno pointed out all the new technology the company has added in the last five years. He mentioned O’Fallon puts its young engineers and managers in charge of many of the projects, so they can exercise and develop their own inventive muscles—a skill strongly needed when they are the ones running the whole company. The quest to fill the ever


expanding black hole of the unknown is where innovation is born, so saddle up and start seeking. —Shannon Wetzel, senior editor


Read all of the full blog posts on metalcastingdesign.com.


Jul/Aug 2013 | METAL CASTING DESIGN & PURCHASING | 1

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