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open atmosphere, highlighting products and collections in an innovative and interesting way.


Karl Lagerfeld opened their first store in central Paris earlier this year, commissioning Ansorg to create a lighting system that integrates with the interior design seamlessly. The store is a blend of modern and classic design with shiny and matt elements. Black and white with mirrors and walls of light produce the backdrops for the product presentations; all centred around a new and exciting digital experience – the virtual window to Karl Lagerfeld. This store has many new exciting


features including a digital guestbook where consumers can leave messages for Karl. Photobooths have been fitted in to the changing rooms so that customers can capture their look and share it on Facebook and Twitter or email it to their friends and family, while iPad Mini’s have been incorporated in to shelving displays giving consumers access to the whole collection and accessories.


Pier Paolo Righi, CEO Karl Largerfeld: “The development of a strong retail portfolio is a key element of our strategy. I’m extremely excited that the first store will open in a location that is so close to the man himself and to the core of our brand. This store will bring our vision to life and I’m looking forward to soon announce further openings.” The lighting throughout the store used


LED and HID technology, utilising Brick, Lightstripe and special solution luminaires. For the main floor and room centre Lightstripe lighting system was used; this is a recessed modular frame system for flexible installation in all kinds of lighting modules. In this case mainly Lightstripe LCS, which is a recessed spotlight module, was used.


Along the perimeter the tracklight Brick was used for accentuating the goods in a dramatic way. The Brick products are equipped with spot and middleflood reflectors producing a very dynamic atmosphere.


For the shop windows a special cube spotlight with a spot reflector was installed. All solutions in the ground floor are equipped with HID lamps. The colour temperature of the lamps is 4200K, giving a clear atmosphere. On the first floor there are three small


rooms, each with their perimeters highlighted by the Brick spotlight. The journey through the store takes the consumer straight to the heart of the brand and with 200sqm of elaborate and iconic design complemented with strategically placed lighting to accentuate areas and products. Both these projects have used lighting


to create drama and accentuate the interior design of the showroom. Utilising the latest technology to display products to their best ability.


Contact


Above: Karl Largerfeld store in Paris, lighting by Ansorg Ltd. Below: Staircase at Lapicida’s entrance, lit by Lighting Design International.


Lighting Design International T: +44 (0) 20 8600 5777 W: www.lightingdesigninternational.com


Ansorg Ltd. T: +44 (0) 20 72 88 96 10 W: www.ansorg.com


www.a1lightingmagazine.com


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