CATTLE RAISERS COMMUNITY
MEMBER NOTES
Plan the Work, Work the Plan
By Dennis Webb, Association Promotion Committee chair
A
N ASSOCIATION, LIKE ANY BUSINESS, NEEDS A STRONG MARKETING PLAN TO PROSPER. TSCRA is no different, and I’m proud to report on the progress our team of volunteers
and leaders has made with their annual review of their efforts. In May the Regional Association Promotion (RAP) team leaders met in Fort
Worth to update the Membership Marketing Plan. The Membership Marketing Plan supports the membership components of the Strategic Plan and is a tool that staff and volunteers use to guide TSCRA’s membership retention and recruitment activities. In the last year, TSCRA’s membership grew 3 percent, renewal rates and the
number of new members have increased, and the number of dropped members has decreased. Even amidst the extended drought we are trending in a positive direction. After a thorough review, the RAP team leaders made minor adjustments to the goals and tactics but much of the marketing plan remains intact for 2013. The RAP team leader’s goal is to end 2013 with 16,695 members. There were several key focus areas for 2013 which I have highlighted below. These
14 The Cattleman July 2013
thecattlemanmagazine.com
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