THE LAST WORD Sobha Builders Words | Maneesha Chawla
Changing the way people view quality
MR. J.C. SHARMA:
www.sobhadevelopers.com Tel: + 91 80 49320000
obha Builders is a unique Indian success
story.By that, we don’t mean the thriving real estate development business or the success of projects completed. Nor are we referring to the accolades that Shoba Developers have collected since their inception in 1995. What sets them apart is their holistic approach to the business they are in. Sobha Developers Ltd is (in their own words) the only backward integrated real estate developer in India. In the words of Vice Chairman and Managing Director Mr. J.C. Sharma, “What makes us unique is the very fact that Sobha has always strived for benchmark quality, customer centric approach, robust engineering, in-house research, uncompromising business ethics, timeless values and transparency in all spheres of business conduct.” The passion Sharma has for the
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company that he has been with for 12 years is evident. Sharma is credited with spearheading the growth of the company from INR 1,334 million in 2001/2 up to INR 11,894 million in 2006/7. In
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doing so he successfully paved the way for a very profitable IPO in December of 2006. He has also been recognized as the Most Enterprising CEO by Realty Plus and was voted the top CEO in the property category for Asia’s
What sets them apart is their holistic approach
Top Executive’s survey in 2012 by Institutional Investor magazine. It’s not just their work as developers but also the various integrated lines of business as well as the social outreach and corporate social responsibility that Sobha takes seriously.
Mr. P.N.C. Menon founded Sobha Developers in 1995, “With a clear vision to transform the way people perceive quality in the real estate sector in India,” says Sharma. After three decades of successfully creating palaces in the Middle
East, Mr. Menon started his own company in India. Today, Sobha Developers is worth about INR 20 billion with a footprint in 23 cities across 13 states in India. Sharma says, “The backward integration model is one of the key competitive strengths of Sobha. This means that the company has all the competencies and in-house resources to deliver a project from conceptualization to completion.“ According to Sharma “Sobha is a process driven organization where each activity is extensively detailed.“ When you ask people with experience of Sobha for their perceptions of the builder, some words come up again and again: words like credible, dependable and good quality. One broker we asked aptly summarized Sobha as, “credible builders with integrity and quality”. It is testimony to their perseverance and grit that they have built themselves such a strong reputation nationwide in less than two decades.
When you talk about Sobha’s
services the mind begins to boggle. They are of course a developer
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