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I spend too much,” she says. “Ten again, I get distraught if I miss out on something!” As for her most prized collectible so far? “Always the next one along,” she says. “Anything iconic and Hollywood related is my ultimate, such as Judy Garland’s ruby red slippers from Te Wizard of Oz or a gorgeous Marilyn costume.” Celia’s core professional interests


are also soaring – quite literally. Partnering Swiss-made, award-winning Pilatus PC-12 executive aircrafts, is her latest project enjoying take-off. Trough her Knightsbridge interior design company cool10, Celia offers – through sales distributor, Bournemouth International Airport - a personalised private jet design service for customers in the UK, Channel Islands and Spain. Built to order for around $4.6 million, the award-winning planes can be transformed by Celia - for corporate or family flights - with special liveries.


“We hope to take the wow-factor of stylish travel even higher,” she says. “Some clients want to keep the décor classic, others request futuristic sci-fi touches. Every commission’s wonderfully different.” Life appears to be a far cry from Celia’s


native East Dulwich. She describes her ascent from modest background to remarkable business role model as


“a steady climb.” Leaving school at 15 with few qualifications, she went onto a


succession of different jobs before eventually becoming director of several companies. “Te best thing I did was to try diverse things I knew nothing about to give me confidence,” she says. “I don’t see anything as impossible, I never have.” Celia plans to pass on her ‘can do’ attitude to the next generation of female


heels strategy. “Being the only woman, I like having height. It makes you psychologically stronger,” she considers, adding, “It’s great to be a woman in a man’s world, the other dealers don’t intimidate me. While they’re worrying about their egos, I can slip in for the deal!” Business-wise, it seems what Celia wants,


she generally gets. Latest show items up for grabs span the boxing boots of Muhammed Ali to a bronze statue by Salvador Dali. Celia’s favourite buy is “road-kill couture”. Te latest in controversial chic, it’s becoming critically acclaimed as ‘wearable sculpture’ (animal lover Celia stresses that these creations are like leather, essentially an animal by-product). On this she spent some £7,500, though she won’t divulge her spending across the whole series. “I don’t go in with a budget. I keep an open mind… but I get an instinctive sick feeling if


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entrepreneurs. A fabulous 40 something, Celia’s a great


advert for the adage of having it all. Blonde and size eight svelte, her day typically begins at 5 am with the gym or “enforced” run. “If you can do something you hate that much, you can do anything!” she laughs. Along with tip-top fitness she believes in the “pleasure balance”, professing a liking for nice restaurants and eating out with friends on the boat at the end of her waterfront garden. “I’m not an abstainer, life’s too short,” she says. Despite the pull of her own projects, and with husband Nick - a commercials director - often away from home with his work, without the help of a full-time nanny, Celia’s a hands-on mum to Jack, 10, and Lili, 14. “I get used to feeling tired,” she says. “I’m always in top gear.” Despite her sassy appearance to the contrary, she hasn’t time to devote to many women’s favourite occupation of shopping. “I haven’t got the patience, and prefer to go to a personal shopper such as Harvey Nicks and buy in one hit – with a nice glass of champers!” she explains. Te family’s main residence is in Dorset with


her trademark cool and contemporary interior. Tere is also the monochrome toned second home in London and beachside retreat in the Caribbean. For the woman who’s a whirlwind of activity, what’s coming next? “In July, I’m off to Barbados staying in my house,” she says, before reminding herself, “and overseeing a client’s property.” For Celia Sawyer it seems, the working world really is her oyster…


Four Rooms airs every weekday on Channel 4 at 1.45 pm.


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