Spring Retail Trends
Spring
Retail trends for 2013
Stylus is a research and advisory firm for the consumer industries. Here, Katie Baron, Stylus’ Senior Editor, Retail and Spaces, gives an overview of what she thinks spring 2013 holds for retail.
If there is one prevailing concept in this retail year, it is the notion of ‘anywhere/ everywhere’. As consumer expectations (in terms of product range), availability and delivery time increase, retailers are looking to new technologies to meet their demands. Virtual walls, which allow consumers to buy groceries in‐transit, are one solution being
proffered. Last year Tesco erected the UK's first interactive virtual grocery store in Gatwick airport. Using the wall in conjunction with the
Tesco app, customers can order their Tesco shop to be delivered for their return home. Consumer demand for on‐the‐spot service is also evident in the rise of interactive music videos, where every item of clothing on screen is just a click away. Nevertheless there is also another key facet to this phenomenon– inspiration. Consumers are being inspired by figures in pop‐culture, those they admire and wish to emulate, whilst technology is enabling a see‐it, want it, now mentality.
Although the rise of instant access ecommerce seems to spell doom for the bricks and mortar experience, this is not the case. Instead, savvy brands are using physical spaces to their advantage, gradually morphing their traditional flagships into showrooms, venues and product playgrounds that sell the brand as much as the product. These spaces will be crucial in fuelling spend across every retail platform, from the mass and mid markets to the luxury retail sector. Retailers are revising the ‘look but don’t touch’ attitude of traditional showrooms. Such initiatives relate closely to another big retail
trend for 2013, 'Edu‐Tainment'. The concept of 20
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