Future Of Retail Debate
Looking to the future
the London Olympics and The Queen’s Jubilee, I saw a distinct shift in public attitude to digital signage; whereas previously you could exceed customer expectations by providing exciting and dynamic information live on screen, in 2013 you will fail to meet their expectations if you don’t.
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I believe that content and interactivity will drive the retail market this year, and with new technologies such as HTML5, H.265 and 4K HD, ultra‐high‐ resolution video content can be delivered in manageable files. The demand for interactivity is a direct result of the proliferation of smartphones and tablets. People are comfortable with touch/swipe as a method of interaction, making perfect sense for digital signage to connect with people in the same manner. Rich media content and interactive capabilities require powerful devices capable of hosting, managing and serving it up, and software capable of supporting the latest development tools. In recent years the market has produced substantial advancements in hardware– devices have become smaller, less expensive and more powerful. Our new XD players are a great example of hardware that's more than capable of handling today’s rich media, with the ability to scale as content continues to develop in the months and years ahead.
Jeff Hastings, CEO, BrightSign LLC Image on the left courtesy of BrightSign LLC
We chat to some industry professionals to find out what they think the future of retail looks like……
In 2012 with events such as
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www.a1retailmagazine.com
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