Future Of Retail Debate “
Technology will change the way that retailers and consumers relate, with larger bandwidth enabling retailers to push out more visual content in the form of images and video, delivering higher levels of interaction. Retailers will also be able to better react to customer demands with a wealth of customer data and the means of analysing it in real‐time.
Ultimately, retailers need to invest in all sales channels if they are to survive. Even pure online players such as ASOS and Amazon are using in store pick up points, providing customers with a variety of options for receiving and returning goods. Retail will become about convenience and speed, enabled by technology.
Paul Leybourne, Head of Sales, Vodat International Contact
It is more vital than ever that retailers have compelling communications in store whether it is an informative shelf edge label, complete with features and benefits if appropriate to the product, or a promotional sign that also shows an offer or a digital clip on a TV screen.
When bringing this together with multichannel elements such as kiosks, catalogues, eCommerce and mCommerce, retailers will have to ensure that price, products, image and brand are communicated consistently and accurately. The opportunities for getting this wrong are multiplied through each innovation and there is a danger that individual parts of the business will want to innovate without due regard to how it all fits together.
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18 Derek Buchanan, CEO, Episys
BrightSign LLC T: +44 (0) 1223 911842 W:
www.brightsign.biz
Workplace T: +44 (0) 1908 242042 W:
www.workplacesystems.com
ForeSee T: 0800 098 8540 W:
www.foresee.com
Shoppercentric T: +44 (0) 1582 468047 W:
www.shoppercentric.com
Momentum Instore T: +44 (0) 161 486 7878 W:
www.momentuminstore.com
LivePerson T: +44 (0) 333 666 5483 W:
www.liveperson.com
Interactive. Whether it’s mobile apps that allow consumers to liaise with sales associates (in‐store and from home) or touch‐screens that grant access to advanced product info the most successful retail formats will be based on a two‐way dialogue, in which the consumer gets to play decision‐maker. Personalised. With so many brands competing for attention, personalised concepts, from customised clothing to grocery‐purchasing apps tailored to consumers’ individual algorithms (meaning you’ll
never be without milk again) are blazing a trial for retail future that simultaneously connects to consumers’ desire for fun and need for convenience.
The future of retail also lies in a largely de‐centralised market‐place; traditional venues will be pushed aside by new models of retailing that allow consumers to shop from anywhere they may be. From virtual walls in subway stations from which commuters can buy their groceries in transit to shopping from the pages of a magazine, a music video or a TV show, the concept of shopping is already in the process of being drastically re‐imagined.
Katie Baron, Senior Editor of retail & spaces, Stylus
HL PPE T: +44 (0) 1279 412345 W:
www.ppe.co.uk
Vodat International T: +44 (0) 161 406 1820 W: www.vodat‐
int.com
Itim Retail T: +44 (0) 207 598 7700 W:
www.itim.com
K3 Retail T: +44 (0) 1235 854100 W:
www.theretailpeople.com
Episys T: +44 (0) 1763 248866 W:
www.episys.com
Stylus T: +44 (0) 203 170 7119 W:
www.stylus.com
www.a1retailmagazine.com
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