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ECTA


THE NEW REGULATION RESPONDS TO THE RECENT DRAMATIC INCREASE IN COUNTERFEIT TRADE IN SMALL CONSIGNMENTS THAT ARE PURCHASED VIA E-COMMERCE PLATFORMS OPERATING OUTSIDE THE JURISDICTIONAL REACH OF EU RIGHTS HOLDERS.


ECTA, although a European association, believes in dialogue with foreign countries, which are partners to many of our members. We are convinced that differences in the conception of IP rights do not have to present an obstacle. In this respect, it is vital to underline the importance of mutual understanding and constructive discussions. Tis is the reason for ECTA’s participation in 2012 in


medium-sized enterprises (SMEs) especially, do not always have sufficient knowledge of IP and therefore they do not realise their economic potential completely. We believe that this new experience is an opportunity for ECTA to reach potential new industry members and share our knowledge in this field.


One of ECTA’s main priorities has always been the fight against counterfeiting. We decided to unify our efforts with OLAF (the European anti-fraud office). Again, ECTA is the first IP association to establish a Memorandum of Understanding with an institution that is internationally recognised in the fight against counterfeiting. Under this agreement OLAF and ECTA will consult each other and collaborate in order to fight counterfeiting in Europe. ECTA is honoured to be surrounded by such experienced and recognised partners and we believe this collaboration will contribute to a better promotion and protection of IP rights in Europe.


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official initiatives such as the EU dialogue on IP rights with China and Turkey, supervised by the European Commission; and the Customs Training Roadshow, organised by the Indian Customs authorities, in India.


Tese initiatives allow our members to stay informed about the key developments outside Europe. Furthermore, ECTA is organising a workshop dedicated to the enforcement challenges of IP in China and Europe on March 6 in Brussels. Tis event will bring together the representatives of the Office of the Mission of China to the EU, the European Commission, the China Helpdesk and ECTA members. More information regarding this event may be found at www.ecta.eu.


2012 was an eventful year of many changes for our association. ECTA is pleased to reach our members through social media communication channels and is active


to be closer to members. Moreover, we hope that the new ECTA website, currently under construction, will be a useful and efficient tool.


2013 will certainly be challenging. Te ECTA Annual Conference will take place in Bucharest, Romania. We hope to offer a stimulating programme of speakers and we are honoured that the conference will be the first IP event of this scale in Romania, still an ‘undiscovered’ country of the EU.


Ewa Grabiak is legal coordinator at ECTA. She can be contacted at: Ewa.Grabiak@ecta.org


on LinkedIn and


Twitter. This new presence enables us to be more attentive to our members’ suggestions. One of ECTA’s priorities for the next year is


World Intellectual Property Review e-Digest 2013


Ewa Grabiak holds a Master’s degree in law from the University of Liège and an LLM in competition law and IP from the same university. Her native languages are French and Polish. Before joining ECTA, she accomplished a traineeship at the European Commission, in the Directorate-General for Competition.


www.worldipreview.com


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