4 CONTENTS
6 9
10 16
FROM THE EDITOR’S DESK VIEW FROM AAHA INSIDE AAHA NOTEBOOK
FREE EYE EXAMS VETS PREFER DOGS NEWS FROM AROUND THE CONTINENT
DEPARTMENTS 41 WORK FORCE
Staff Training and Your Strategic Plan How to align your training with specific goals
quick bites
Nut INFOGRAPHIC 44
Did You Know... ? Nutrition facts at a glance
46 BONDED CLIENT
Pain Management: Are You Doing Enough? Get educated on all of the myriad modalities
53 LEARNING CURVE
Cancer Perceptions How we can learn from failure to achieve therapeutic success in cancer
64 YOUR QUESTIONS ANSWERED How can I enhance communication between the front office and medical staff? 62 Advertiser Index
Vol. 29, No. 4 April 2013
trends.aahanet.org
Trends magazine aims to provide timely perspectives on the art and business of companion animal veterinary practice to all members of the practice team.
DIRECTOR Michelle Armstrong
EDITOR IN CHIEF Constance Hardesty,
constance.hardesty@aahanet.org
EDITOR Ben Williams
MANAGING EDITOR Ann Everhart PROJECT EDITOR Jenny Ivy
SENIOR GRAPHIC DESIGNER Kimberly Lamb GRAPHIC DESIGNER Robin Baker GRAPHIC DESIGNER Candice Edwards Advertising
NATIONAL SALES MANAGER Stephanie Pates ASSOCIATE PRODUCT
MARKETING MANAGER Samantha Mulhern
Trends, American Animal Hospital Association 12575 West Bayaud Avenue, Lakewood, CO 80228 Phone: 303-986-2800 | Fax: 303-986-1700 | Email:
trends@aahanet.org
Journal Highlights Abstracts of the current issue of the Journal of the American Animal Hospital Association (JAAHA) are reprinted with the permission of JAAHA. For JAAHA masthead information, editorial review board, authors’ guidelines and subscription information, see the online publication at
www.aahanet.org or
www.jaaha.org.
Subscriptions Trends is mailed to all AAHA members without extra charge as a member benefit ($15 of member dues is for subscription). Annual nonmember subscriptions: $60 (U.S., Canada); $70 (other countries). Single copies $20. To subscribe, call 800-883-6301.
Postmaster Trends magazine® (ISSN 1062-8266) is published twelve times per year (January, February, March, April, May, June, July, August, September, October, November, December) by the American Animal Hospital Association, 12575 West Bayaud Avenue, Lakewood, CO 80228. Periodicals postage paid at Denver, CO, and at additional mailing offices. Canadian Post Agreement Number 40041253; send change-of-address information and blocks of undeliverable copies to PO Box 1051, Fort Erie, ON L2A 6C7. Printed in the USA. Postmaster: Send address changes to Trends, 12575 West Bayaud Avenue, Lakewood, CO 80228.
Publication in this magazine of any advertisement, article, product information, or other information or data does not necessarily imply that the American Animal Hospital Association endorses or approves the advertiser, the product, the service or the authors’ viewpoints. The information presented is intended to help you make good decisions, but it is not a replacement for appropriate financial, legal or other advice. Neither this publication nor AAHA in any way endorses or guarantees the accuracy, reliability or completeness of the facts, views, opinions, recommendations, information or statements contained in this publication. In addition, nothing within these pages should be construed as an offer or solicitation to purchase or sell any investment items. Readers are urged to consult their attorneys, accountants and other advisors on all practice- related decisions. No part of this issue may be reproduced in any form without written permission from the publisher. The sole exception is made for veterinary practices, which may make a limited number of copies for use within the practice. For all other uses, including all uses by commercial entities, please contact Ann Everhart, permissions@
aahanet.org. AAHA shall not be held liable for adverse reactions to or damage resulting from the application of this information or any misstatement or error contained in this work. AAHA shall be held harmless from any and all claims that may arise as a result of any reliance on the information provided.
©2013 American Animal Hospital Association. All rights reserved. Cover image: ©Colin Anderson /Getty Images
Trends magazine, April 2013
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