90% of pet owners want a nutritional recommendation2
Only 15% of pet owners perceive being offered
nutritional recommendations3
quick bites
Profit margins on dietary products in the veterinary practice are relatively low1:
Nutritional Facts at a Glance
To remain competitive, monitor
44.1% profit for
therapeutic diets
54% 40.1%
profit for well diets
Educate clients on the realities of purchasing
product elsewhere and the advantages of purchasing from your practice7
age
An estimated 93 million dogs and cats in the United States are overweight or obese5
Extended nutritional evaluation may be necessary if one or more of these risk factors is identified6:
competitors’ prices, and collect
sales data4
activity level
condition prescription and nonprescription food sales was 5.2 %8 Percentage of income from
Sources: 1. The Veterinary Fee Reference, Seventh Edition, AAHA Press, 2011 2. The Path to High-Quality Care: Practical Tips for Improving Compliance. American Animal Hospital Association 2003 3. The Path to High-Quality Care: Practical Tips for Improving Compliance. American Animal Hospital Association 2003 4. The Veterinary Fee Reference, Seventh Edition, AAHA Press, 2011 5.
www.petobesityprevention.com/pet-obesity-fact-risks/ 6. Nutrition: the 5th Vital Assessment 7. The Veterinary Fee Reference, Seventh Edition, AAHA Press, 2011 8. Financial & Productivity Pulsepoints, Sixth Edition, AAHA Press, 2010
$
disease
poor skin or coat
on meds or supplements
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