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90% of pet owners want a nutritional recommendation2


Only 15% of pet owners perceive being offered


nutritional recommendations3


quick bites


Profit margins on dietary products in the veterinary practice are relatively low1:


Nutritional Facts at a Glance


To remain competitive, monitor


44.1% profit for


therapeutic diets


54% 40.1%


profit for well diets


Educate clients on the realities of purchasing


product elsewhere and the advantages of purchasing from your practice7


age


An estimated 93 million dogs and cats in the United States are overweight or obese5


Extended nutritional evaluation may be necessary if one or more of these risk factors is identified6:


competitors’ prices, and collect


sales data4


activity level


condition prescription and nonprescription food sales was 5.2 %8 Percentage of income from


Sources: 1. The Veterinary Fee Reference, Seventh Edition, AAHA Press, 2011 2. The Path to High-Quality Care: Practical Tips for Improving Compliance. American Animal Hospital Association 2003 3. The Path to High-Quality Care: Practical Tips for Improving Compliance. American Animal Hospital Association 2003 4. The Veterinary Fee Reference, Seventh Edition, AAHA Press, 2011 5. www.petobesityprevention.com/pet-obesity-fact-risks/ 6. Nutrition: the 5th Vital Assessment 7. The Veterinary Fee Reference, Seventh Edition, AAHA Press, 2011 8. Financial & Productivity Pulsepoints, Sixth Edition, AAHA Press, 2010


$


disease


poor skin or coat


on meds or supplements


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