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2013 Precision Farming Dealer CONTENTS


Department: 14.9%


Other: 25.2%


08 Parts


Department: 33.9%


Department: 26.0%


Service 14 31 Sales


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36


PRECISION FARMING DEALER


M OST VAL U ABLE DEALERSHIP 2013


2013 Most Valuable Dealership


14 First Annual Precision Awards


Program Honors Top North American Dealer


Departments 06 From the


Virtual Terminal Easing Precision Aggravations 26 Roundtable Q&A


46 2013 Precision Education Directory


49 New Products GPS & Mapping, ISOBUS, Monitors, Implement Steering, Remote Sensing, Seeding & Planter Control, Data Management, Application Control, Water Management, Auto-Steer


004 PRECISION FARMING DEALER ••••• 2013


41 Features 08 2013 Baseline Survey:


Dealers Bank on Products & Personnel Precision hardware sales & additional staff could lay the foundation for future service offerings.


31 Dealers Take Precision


Data From the Cab to the Computer Flexible service packages, agronomic partnerships & customer training are moving dealerships toward profi tability.


36 Your Customer Update: Precision


Propels Indiana Growers Into the Future A culture of cutting-edge technology helps farmers Curt and Christopher Hudson stay ahead of the industry curve.


41 ISOBUS Shows Promise,


But Still Far From Perfect Manufacturers are working out the kinks for this technology, as dealers see growing customer demand to pair different brands of tractors & implements.


On The Cover PHOTO COURTESY OF THE MOSAIC CO.


Published and copyrighted 2013 by Lessiter Publications, Inc., 225 E. Regency Ct. Suite 100, Brookfi eld, WI 53045 All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage or retrieval system, without written permission from the publisher. Copies available: $14 (prepaid only) For change of address or subscription information, call 262/782-4480 or fax 262/782-1252. Precision Farming Dealer is published once per year. POSTMASTER: Please send change of address to Precision Farming Dealer, P.O. Box 624, Brookfi eld, WI 53008-0624. Printed in the USA.


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