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can bundle multiple things together, that makes it more enticing for custom- ers and allows us to offer a lower price point for the entire package. If you break things apart, we’ve got to charge a higher price.” HTS Ag offers three different data management packages. The introduc- tory plan includes mapping of yield data for $0.75 per acre. The mid-level plan for $1.50 per acre includes some investigation of yield variability due to soil type or hybrid seed selection. The top-tier package, at $3.50 per acre, in- cludes variable rate prescriptions based on yield data analysis. “Our precision service agreements include onsite visits to farmers, phone support and firmware updates, but we’ll also offer those different levels of


ronomic recommendation, but have no idea how to process the data through a computer system to get them to the correct file or the items they need to effectively implement it,” Gittins says. “That’s where we come in.”


Leveraging Independence


Although the sale of precision farm- ing technology and managing the data


collected by those tools can be a profit- able partnership for a dealership, Gittins says it’s important to make sure employ- ees know their role in that equation. Although HTS Ag doesn’t sell iron, Gittins says the dealership made a com- mitment to offering data management services in conjunction with its sales and support of precision farming technology. This means having the right people in place for each service, and not trying to


pure management of the data, so our customers don’t have a mess in front of them…


“ — Matt Liskai ”


data management,” Gittins notes. “It’s worked well for us.” HTS Ag handles and processes the data from a technology standpoint, but partners with independent agronomists to prescribe planting recommendations for customers.


Gittins says HTS Ag is essentially


the “back office” for data processing and ensures that the agronomists they work with have the right information to be able to make an accurate recommen- dation to customers.


“The real missing key is a lot of the agronomists can make a very sound ag-


PRECISIONFARMINGDEALER.COM ••••• 2013 033


A lot of it is


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