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Ranking third is customer training (48.2%). Dealers note that the ability to hire and train new precision spe- cialists will allow them to bet- ter educate customers. “We’ll continue train- ing for our precision farm- ing specialists and increase customer training by using online videos that show cus- tomers how to operate their systems and provide a re- fresher before they go to the field,” notes one Ohio dealer. While hiring additional staff is in the long-term plan for the dealers, finding new hires is also priority today. On a list of six needs to grow dealerships’ precision op- erations, adding staff ranked first, with 88.1% of respon- dents saying it is the key to building their business. In talking with dealers last year, most were actively re- cruiting new precision salespeople or technicians to keep pace with customer demand. “Keeping up with our customers is a priority,” notes one New York dealer. “Adding new staff and getting them


1. Additional Staff


2. Customer Training 3. Technician Training 4. Precision Field Days 5. Expanded Product Line 6. Data Management Service


Greatest Needs to Grow Precision Farming Operations Least


Most Important or Important


88.9% 87.0% 87.0% 59.3% 40.8% 31.5%


Important 11.1% 13.0% 13.0% 40.7% 59.2% 68.5%


Hiring additional precision staff and training them, along with customer training, are top requirements for dealers to grow their business.


trained will be a big help.” Not surprisingly, customer and technician training ranked second and third on the list of needs to grow deal- ers’ precision business. But interestingly, data management service ranked last, with 68.5% of respondents saying it was their least impor- tant need to boost business. This may suggest that until dealerships have the necessary


staff in place, they are not willing to stretch themselves too thin with services they offer.


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