ing programs and precision fi eld days. Recently, it began offering one-year precision service agreements on new equipment sales.
the expansion we’ve had is proving to the suppliers that
“
we can take on their products and move enough volume to be a full dealer…
The goal is to provide better, faster ”
service to customers and allow techni- cians to avoid paperwork worries after the fact. “With the high volume of phone calls
The challenge of
that come in, the cost to go out and do one service call nowadays, all that plays into one simple package,” Draude says. “With what we have going in the spray- ers, it’s a way for us to include it with those fi rst year sales and then show the customer what we can do for service. If he feels it’s worth it, he’ll usually go with the support agreement. “If they don’t see the value in it, then
they’ll decide after the next year with the amount of calls and stops for service if that support agreement is something they should look at again. It’s been kind of trial and error and 2013 will be when we’re really getting it launched.” At this point, Brokaw is offering a sin-
gle precision service package for $500 to include on-site visits, priority phone sup- port and in-fi eld customer training. The agreements also allocate a set
amount of service hours for customers, and then include a reduced hourly rate for additional service needs. “We’re giving a discount on our reg-
Check out the 2013 MVD Video Series Online!
To view all of the interviews, visit
PrecisionFarmingDealer.com Scan the QR code above or visit
www.precisionfarmingdealer.com to watch exclusive video interviews with Brokaw Supply Co. Filmed at the Fort Dodge, Iowa, dealership by Precision Farming Dealer, these videos are sponsored by Ag Leader Technologies.
Topics include:
What the Future Holds The Road to Growth
Structuring a Service Agreement
Staff Training Drives Sales andService
Putting on a Precision Field Day
How to Structure Customer Training
Building the Brokaw Brand
Precision Kits - Company in a Book
PRECISIONFARMINGDEALER.COM ••••• 2013 021
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