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March 2013 www.tvbeurope.com in association with


in equipment sales significantly. This erodes overall margin, so the trend is to offer more services and less low margin equipment. Jaeger: Divitel noticed a change in business models of our customers shifting


investment costs towards operational expenses. This encouraged us to adapt our business to these new customer needs by inventing new business approaches. One of the means we have developed is a hosted


TV platform for IP and hybrid TV called Divisio. Moore: Yes, we are finding


that a lot of the clients have a reduced in-house technical capacity, and we are being asked to handle a lot more of the risk


TVBEurope 19 Forum Systems Integration


assessment for the project than we would have previously. Moorhouse: People are becoming more budget aware and want us to come up with systems/designs to get more facility for their money. We’re


Martyn Hales: “Professional project management is also something that is has become an increasingly important part of the SI role”


Tom Haye: “There are certainly less large or mammoth projects in the Broadcast SI arena meaning that the smaller projects have to be shared out”


vendors publishing Application Programming Interfaces (APIs), which helps the industry as a whole. As we’ve seen at recent trade shows and in press articles, private cloud services are becoming a more realistic prospect for broadcasters who can share assets between disparate locations. However, the cloud is not a catch-all solution and part of a SI’s role is to advise on how best it can be deployed as part of an overall workflow. Hales: Apart from the changing nature of work due to technology changes, we are increasingly being asked to provide post-installation support as part our proposal. Professional project management is also something that has become an increasingly important part of the SI role. Haye: The way we carry out


the work has not changed, but we are being asked to reduce margins


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