February 2013
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TVBEurope 15 News & Analysis
in the home, ostensibly as a host for 4K content. “I hope you see 4K is not the
future, it's now and Sony is leading the way,” said chief Kazuo Hirai who said when he became CEO he made a commitment to revitalise Sony's electronics business by focusing on “digital, games and mobile.” He proudly unveiled a
prototype OLED 4K TV, one of a number of vendors to marry the two technologies. None were larger than 56-inches as
tied up with the introduction of cheap higher-resolution screens. “3D is as much a part of new
Ultra-HD sets as the power button,” said Daryl Eshun of Sony North America outside of a press conference that referenced 3D once – in sharp contrast to 2011 where Sony's booth was awash with 3D promotions. Panasonic didn't even mention 3D in its press conference but nor did it mention Ultra-HD, preferring instead to market the
years away -- although Stream TV Networks is to pump its autostereo technology into the market this year on sets made by Hisense. “There is still a very different
depth budget with autostereo screens which is significantly limited over what you can get with stereo presentation,” said Dolby's Roland Vlacicu. “But this is going to increase over time as we develop better optics and higher resolution panels.” In any case, there is a
terminal is moving beyond simple smart net connectivity to become humanised, if you take Samsung's publicity without a dose of salt. Showing S-Recommendation,
a voice controlled tech enabling the discovery of personalised content, Samsung's North American president Tim Baxter, said, “This is making your TV almost human. You can request your TV for movie selections, it acknowledges simple
“Ultra-HD is good for 3D. The industry needs cheap Ultra-HD panels since with them you get a full 1080 HD resolution on each eye which will drive development of autostereoscopic screens”
problems still exist in the manufacturing process with the OLED substrate but they can be manufactured as curved which, according to Samsung provides depth for a more “life-like viewing experience” and an immersive panorama effect not possible with flat panels, something apparent on an astonishing video wall dominating LG's stand.
3D's fate linked with 4K Reports of 3D's demise are as over-exaggerated as the hype surrounding its introduction three years ago. It's true that TV vendors are no longer using 3D to sell flat panels but that doesn't mean 3D has fallen off the agenda. Indeed its fate seems
capabilities of its Viera smart home system.
“The notion that 4K is a
replacement for 3D is a myth that needs to be countered,” argued Buzz Hayes, stereoscopic producer in a conference session organised by 3D evangelists The International 3D Society. Ken Lowe, founder and VP engineering Vizio, agreed: “Ultra-HD is good for 3D. The industry needs cheap Ultra-HD panels since with them you get a full 1080 HD resolution on each eye which will drive development of autostereoscopic screens.” Dolby, one of the leading glasses-free developers, believes a commercially viable glasses- free display is realistically three
consensus that autostereo is not the holy grail for 3DTV's longevity. Instead the format's success has to be about growing the volume and quality of content. Jim Chabin, president of the IDS, said, “in 10 years, the period we are now in will be seen as a time of 3D infrastructure rollout into homes. In short, what the marketplace is feeling now can be best characterised as growing pains."
The revolution will be television CES2013 seemed a particularly vibrant year for innovations in TV design. Not only are there changes in form factor and pixel count but the once dumb
SKY TRIALS RUGBY REFCAM
By David Fox Ken Lowe, Vizio
commands and understands natural language and full sentences and it even replies.” BK Yoon, Samsung's CE
president, said TV is evolving into a product that will “listen, see and do what you want without ever touching the remote control.” Innovation in TV design are
emerging despite, or because of, a fall in global spend on CE products in 2012, with TV sales themselves on the decline worldwide. CEA and analysts GfK figures suggest the world market for CE devices will reach U$1.1 trillion by end of 2013, rising 4%, after dipping by 1% from U$1069bn to U$1058bn between 2011 and 2012.
Sky Sports has started trials of a miniature RefCam for rugby union, to give a different angle on the action. It has broadcast one trial, with an SD camera, and tested an HD version in a live English Championship match from Nottingham on 27 January. The set up involves “a lot of
bespoke kit, because the aim was always to make it as light as possible, because we had to get the referees to agree to it,” explained Sky Sport’s Senior Director of Rugby Union, Sam Foskett. The very first trial of the chest-
mounted RefCam wasn’t for broadcast, and was just a match played at Harrow School to see if the system worked and get feedback from the referee wearing the system. The experiment was a success,
but as part of a full HD outside broadcast for the RFU Championship match (the level beneath England’s Premiership) the difference in picture quality with the images from the small SD camera was noticeable.
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