FEATURE: MEDICAL AV
the medical sector due to the highly sensitive and private nature of conversations between professionals and patients. Polycom solutions, including our RealPresence Mobile application, come with enterprise-grade security, which is essential to the healthcare market.” Pfeuffer agrees. “Selling in the healthcare industry can be complex and typically success is based on AV solutions fulfilling two main criteria: financial ROI and improving patient care,” he believes. “The buying process is also complex and involves many decision makers, from operations to the clinician who will be using the solutions. Security plays a huge role, and it is important for solutions to support HIPAA compliance” (the US Health Insurance Portability and Accountability Act which, among other things, establishes national standards for electronic healthcare transactions). And what does the future
hold for AV technology in healthcare? In many ways, more of the same. According
content, higher degrees of integration between systems that are currently ‘islands’, even digital signage – all of these will become increasingly commonplace.
‘AV technology will become
progressively more pervasive across the healthcare market’
Andrew Graley, Polycom
to the industry, 3D, holograms, head-mounted displays, simulation, digital media asset management, telepresence/telemedicine, increased use of streamed
PATIENT-CENTRIC SYSTEMS Kressinger-Dunn is enthusiastic about the growing patient-centricity of healthcare systems. “It’s the way that interactive patient care is delivered which is exciting,” he says. “There is now a much deeper level of personalisation, from entertainment packages to meals offered and patient surveys. For example a patient who has a heart condition will have only a customised menu available to them on the screen (for meal ordering) when they log in.” Three factors would appear to be behind a likely continuation in the growth of opportunities for AV technology in healthcare. One is the drive to improve efficiency and productivity – an area where AV technology has an extensive track record. A second is the need to substitute, so far as it
makes sense, escalating personnel costs with fixed capital costs. The third is a phenomenon noted by Matt Ridley in a recent blog post on
www.rationaloptimist.com. The Jevons paradox, named after a 19th century British economist, notes that increased availability of a resource increases – rather than decreases – the consumption of that resource. In the case of AV technology: the more innovations the AV industry brings on stream, the more they will be implemented by healthcare organisations.
There can be little disputing Graley’s assertion: “AV technology will become progressively more pervasive across the healthcare market.”
It seems probable that Philips is backing a winner.
www.amina.co.uk www.amx.com www.barco.com www.blackmagicdesign.com www.datapath.co.uk www.haivision.com www.mediascape.ltd.uk www.mitsubishielectric.com www.polycom.com www.pro.sony.com
ONLINE EXTRAS: CASE STUDIES
Regional Cancer Centre (RCC) in Trivandrum, India: The centre recently installed eight Barco Coronis Fusion 30in 6MP diagnostic colour display systems
Seattle Children’s, US: An audio upgrade at the hospital’s Wright Auditorium includes a Blackmagic Design ATEM 1 M/E Production Switcher and an ATEM 1 M/E Broadcast Panel in the control room
26 September 2013
www.installation-international.com
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