It signals a behavior that must be adopted rather than a tool. We must start offering visual scanning of our brands by using images in all that we do.
Get in the habit of taking photos of your world and your customer’s world each and every day.
HOW IT APPLIES TO REAL ESTATE: Since real estate is highly visual, getting the photos is the easy part. When you post a status update or amplify a recent blog post on Facebook, upload the image and describe the image rather than simply using the blog post thumbnail. In addition to added visual impact, Facebook favors images over most other content and will show your post to more followers if it contains them.
Imagine the impact of meeting with customers, snapping a photo and sending them a personalized photo thank you card.
TOOLS YOU CAN USE:
° POSTAGRAM allows you to turn Instagram photos into higher quality photo postcards.
4. THE DIGITAL PERSONA
Market research experts have long talked about uncovering the rare combination of factors that lead to fully understanding what a market needs, wants, and believes. Much of this information can be gleaned from demographic and psychographic research, but few things have produced more relevant research into the actual demonstrated behavior of a market than the trail of clues our prospects leave every day online.
Researchers have verified proof that what people say and what they do online are not always the same. This important digital aspect must be one that is considered in the make up of our ideal customer profile.
HOW IT APPLIES TO REAL ESTATE: Being able to attract users’ paths online can help you narrow down homes to show them. It can also help you write very specific scripts when cold calling or reaching out to leads that come through your website.
You should make your customer relationship management (CRM) systems understand social behavior and score, nurture and move our leads forward using this data.
10 I GEORGIA REALTOR JANUARY I FEBRUARY 2013
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